What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

What Sthan replaces
Excel
WhatsApp groups
DaeBuild
Sell.Do
Google Sheets
01Inside Sthan

What is Sthan?

Sthan is a modern CRM built for Indian real-estate developers — the whole journey from first inquiry to final possession, in one workspace. It replaces the patchwork of Excel sheets, WhatsApp groups, and a legacy CRM nobody enjoys opening. Below are six screens your team will live in — dashboard, pipeline, inventory, WhatsApp, collections, and the sales associate's day-of-work view: same data, same source of truth, viewed through the right lens for whoever's working.

02The problem

Why isn't Excel and WhatsApp enough?

Because the deals you lose aren't the ones you said no to — they're the ones that slip through the gaps between tools. In unmanaged Indian pipelines, 30 to 40% of leads leak this way, not because they were bad leads but because no system enforced the next step. The cost shows up as leaked leads, no source attribution, and no single source of truth — three places it bites hardest:

A

Leads slip through cracks

Meta, MagicBricks, 99acres, walk-ins, broker WhatsApps — leads arrive in six places. Half never get called within 24 hours.

B

Inventory is invisible

Sales team on site can't see what's available, blocked, or booked in real time. Two buyers get promised the same flat. Trust breaks.

C

Collections drift

Demand letters go out late. Overdue payments build quietly until the MD asks the dreaded month-end question.

03The product

What does Sthan do?

Sthan runs the full real-estate sales lifecycle — capture, qualification, site visits, booking, construction-linked collections, and possession — as one connected workflow. Most CRMs stop at the booking; Sthan carries the same record through the one-to-three-year construction tail, so revenue booked is revenue collected. The product page walks through each capability in depth.

Lead capture

Auto-import from Meta Lead Ads, MagicBricks, 99acres, Housing.com. Missed-call capture, web forms, broker submissions — all in one pipeline.

Inventory grid

Visual tower × floor × unit map. Available, blocked, booked, sold — colour-coded, always current. Time-bound blocking so nothing double-books.

Sales pipeline

Kanban from New to Booked. Site visit scheduling, activity timeline, follow-up reminders. Every lead has a history, not just a row.

WhatsApp-native

Send and receive WhatsApp from inside Sthan. Automated follow-ups, payment reminders, possession updates — with templates you control.

RERA documents

Allotment letters, demand notes, receipts, possession letters — generated from your templates, auto-filled with booking data.

Collections

Construction-linked payment schedules. 3-tier reminders over WhatsApp, email, and call task. Aging reports for the accounts team.

See the full workflow: the complete guide to lead-to-possession process automation. Just starting out? See how to choose a real estate CRM in India.

04The complete package

What do I get beyond the software?

A six-layer engine that turns ad clicks into booked site visits — capture, instant response, qualification, a 15-day follow-up drip, sales ops, and reporting, running as one system. Take just the CRM and run the marketing yourself, or have Sthan run it for you. The complete package lays out all six layers.

See the engine in depth: the guide to marketing automation and drip campaign workflows.

Capture
Respond
Qualify
Follow up
Sell
Measure
Booking
Layer 01 — Capture

Every source into one funnel.

One central inbox, auto-tagged by source, project, budget, and location. Auto-assigned to the right salesperson the moment it lands.

Sources connected
Meta Lead AdsGoogle Search AdsProject landing pagesWebsite formsWhatsApp click-to-chatMissed call / callbackMagicBricks · 99acres · Housing
Auto-tagged on arrival
SourceProjectBudget bandCity / locationSalesperson
Layer 02 — Instant response

Reply in under 10 seconds. Every time.

Where most agencies fail. Sthan fires an automated multi-channel greeting the instant a lead lands — so the buyer knows you exist before the next brochure does.

What fires automatically
WhatsApp with brochureEmail with project deckSMS backupSales team alertFollow-up taskCRM record created
Example · within 10 secondsLead submits form for Project A → WhatsApp goes out with brochure, price range, and location pin → sales manager gets alert on Slack & mobile → drip sequence starts → lead is warm before your competitor sees it.
Layer 03 — Qualification

Sales only sees buyers worth calling.

Not every lead deserves your sales team's time. Sthan qualifies through chatbots, smart forms, and call automation before the phone ever rings.

Qualified on
BudgetProperty typeLocation preferenceBuying timelineSite-visit intentHome loan requirementInvestor vs end-user
How
WhatsApp chatbotQualification formsAuto-call flow (IVR)Sales scoring rules
Layer 04 — Automated follow-up

A 15-day drip that warms leads for you.

Most real estate leads don't convert in a day. Sthan keeps the conversation alive across WhatsApp, email, and retargeting — without your team lifting a finger.

The drip sequence
Day 0
Brochure + intro
Day 1
Amenities walk-through
Day 2
Floor plans
Day 3
Location advantages
Day 5
Price update / offer
Day 7
Site-visit invite
Day 10
Social proof / testimonials
Day 15
Urgency / last call
Channels
WhatsAppEmailRetargeting audience syncSales rep reminders
Layer 05 — Sales team automation

Your team, on rails.

Discipline shouldn't rely on memory. Sthan nudges, escalates, and confirms — so no lead goes cold and no site visit goes unattended.

What Sthan enforces
Auto-assignment rules15-min no-response alertMissed follow-up remindersSite-visit schedulingVisit confirmation to buyerPost-visit follow-upStatus update forms
If / then, automatedLead not contacted in 15 minutes → manager alerted.
Sales rep forgets follow-up → rep gets a reminder, manager sees the overdue.
Site visit booked → buyer receives map, time, sales associate's name & contact — automatically.
Layer 06 — Reporting

A dashboard the MD actually opens.

Developers hate not knowing what's happening. One simple dashboard — so decisions get made with data, not gut feel.

Live on every dashboard
Leads by sourceCost per leadQualified leadsSite visits bookedConversion ratioProject-wise performanceSalesperson response timeAd spend vs inquiry trend
The outcome: more bookings, faster, with half the chaos.
05Positioning

Who is Sthan built for?

Sthan is built for Indian real-estate developers running roughly one to five active projects — the builders enterprise CRMs price out and rarely return calls to. It is an India-first product: RERA, rupee-and-lakh notation, the Indian portals, WhatsApp, and an English, Hindi and Gujarati interface are built in, not bolted on. To weigh it against your own situation, see the framework for evaluating a real estate CRM in India.

Enterprise CRMs today

  • ₹1–3 Lakh setup + ₹30k+/month
  • 3-month implementation timeline
  • Sales team chases you for quarterly reviews
  • UI built in 2012, feels like it
  • Software only — you figure out the marketing

Sthan

  • Self-serve signup, 7-day free trial
  • Live in 24 hours, not 90 days
  • You contact us, not the other way around
  • Built in 2026, for 2026
  • CRM + marketing services, bundled
06Pricing

What does it cost?

Two plans, both published — no "request a callback": ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects. No per-user fees, monthly billing, no lock-in, and a 7-day free trial on your first project.

Most popular

Per-Project

₹8,000per project /mo

No per-user fees. 7-day free trial on your first project. Best for 1–3 active projects.

  • ✓Every feature, unlimited users and leads
  • ✓Broker portal, buyer portal, RERA filings and document generation
  • ✓WhatsApp Business API, portal lead capture, GST invoicing
Start 7-day free trial

Unlimited Bundle

₹25,000/mo flat

Unlimited active projects. ₹2,40,000/year on annual billing. Best for 4 or more active projects.

  • ✓Everything in Per-Project, with no feature gating
  • ✓Across unlimited active projects
  • ✓At 4 projects, the flat bundle beats per-project
Book a demo

The crossover is at 4 projects: that is where paying ₹8,000 per project exceeds the ₹25,000 flat bundle, so the bundle wins from there. Optional Sthan Growth Services run your marketing, separately — Lead Capture Pro ₹15,000/mo and Marketing Concierge ₹40,000/mo. See the full pricing page for plan details.

All prices in INR, exclusive of 18% GST. Ad spend is separate and paid directly to ad platforms. Marketing services require an active Sthan CRM subscription. Month-to-month billing across all plans — cancel anytime, and you keep a 30-day window to export your full data before it is deleted.

Comparing options? Read the complete guide to real estate CRM pricing and ROI for Indian builders.

07Why Sthan exists

"Every builder we met runs sales on Excel, WhatsApp, and memory. The enterprise CRMs cost too much and land like enterprise contracts — not tools. Sthan is what we wished existed: beautiful, fast, honest, priced for the builders who are actually building."

Sthan team
Shipping the first version
08Questions

Answered honestly.

What is Sthan, in one line?

Sthan is a modern CRM for real estate developers. It covers the full sales lifecycle — lead capture, inventory, site visits, bookings, RERA documents, WhatsApp, and collections — in one workspace, replacing the patchwork of Excel, WhatsApp groups, and legacy CRMs most developers use today.

Is Sthan just software, or do you run the marketing too?

Both. The software is the CRM you saw above. The complete package layers our marketing services on top — lead capture across Meta, Google, portals and WhatsApp; instant multi-channel response; qualification chatbots; a 15-day follow-up drip; sales team automations; and a reporting dashboard. You can start with just the CRM and add services when you're ready, or go all-in from day one.

Is my data really isolated from other builders?

Yes. Sthan enforces tenant isolation at the database query level, not just in application code. Every request checks the current tenant before anything returns. Automated tests run on every deploy to verify this property — if it ever fails, the deploy is blocked.

How is Sthan different from DaeBuild, Sell.Do, or Zoho CRM?

DaeBuild and Sell.Do target enterprise developers and price accordingly. Zoho is a generic CRM retrofitted for real estate. Sthan is purpose-built for developers with 1–5 projects who want to start in a day, not after a 3-month implementation. We also bundle marketing services, which none of the others do.

Will Sthan integrate with MagicBricks, 99acres and Housing.com?

In v1 we import leads from these via CSV (takes 30 seconds, daily). Full API integrations land in v2. Meta Lead Ads, WhatsApp Business API, and SMTP email are native from day one.

What about RERA compliance for documents?

Sthan generates allotment letters, demand notes, receipts and possession letters from templates you control. The templates are starting points — your legal counsel reviews and signs off on the final versions. We store; you stay responsible.

Can we cancel anytime?

Yes. Month-to-month billing, no lock-in. If you cancel, we give you a full data export (leads, units, bookings, payments, documents) within 48 hours, then delete your records within 30 days.

Is there GST on invoices?

Yes. All invoices include 18% GST and are sent from our registered Indian entity. Suitable for business expense accounting.

09What builders say

Builders, in their own words.

Before Sthan, I was losing leads because my brokers weren't following up consistently—everything was in WhatsApp and Excel. The broker tracking dashboard is my most-used feature since it shows me exactly who's working which lead. Since switching, our response time dropped from 24 hours to under 4 hours, and we've closed 30% more deals. Sthan is the simplest way for builders to track broker-sourced leads and close more without spreadsheets.

Jakesh Prajapati
Harnav Lavish · Ahmedabad

Managing 4 projects with 20+ brokers was chaotic—no single source of truth for lead status. The multi-project dashboard is invaluable; I can switch between projects and see all broker activity in one place. Broker response rates went up 3x, and we're closing leads 2 weeks faster on average. Sthan is the operating system for any builder serious about broker-channel sales.

Mehul P
Agilent Infrastructure · Ahmedabad

Read all 5 reviews →

10Next step

See Sthan running on your actual projects.

A 20-minute walkthrough. We'll load a sample of your leads, show the booking flow, and answer anything. Zero pressure.

Email hello@sthan.org WhatsApp us