What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Guide · Features

Real estate inventory management for developers.

Double-booked flats, stale availability, and prices that drift between the office and the site visit all trace back to one thing: no single live record of what is for sale. Here is how Sthan keeps every unit on one grid the whole team sells from.

What is real estate inventory management?

Real estate inventory management is keeping a live, single record of every sellable unit across your projects — which flats are available, blocked, on hold, or sold, at what price, and on which tower and floor — so the sales team always sells from the truth. This is distinct from the rest of a CRM: it is specifically about the units, not the leads. Done in spreadsheets it produces double-bookings, stale availability, and pricing that diverges between desks. Done on a live grid, it does not.

A live tower × floor × unit grid

Sthan gives you a visual map of every unit in every project, structured by tower, floor and unit. Sales staff on a site visit see the same picture as the office, so the availability a buyer is shown is the live one — not a number from yesterday's sheet.

  • Four colour-coded states. Available, Blocked, On hold, and Sold — updated in real time, so a glance at the grid is the current truth.
  • Time-bound holds that prevent double-booking. A unit can be placed on a 48-hour hold that expires automatically, so two buyers are never promised the same flat — and a hold that goes nowhere releases the unit without anyone having to remember to free it.
  • Pricing and details on every unit. Click a unit to see its carpet area, built-up area, base price, floor-rise, view premium, current status, and who it is held for — so pricing lives on the inventory, not in a separate sheet that drifts.
  • One picture across the team. Office, site, and senior management read the same grid, which is what kills the “is that flat still available?” phone call.

Inventory wired to bookings and collections

The grid is not an island. When a unit is booked, it updates on the grid and auto-generates that unit's documents and its construction-linked payment-milestone schedule — so a booking, its paperwork, and its collections all stay tied to the same unit record. That is the difference between an inventory list and inventory that is part of the lead-to-possession workflow.

Where this fits

Inventory management, answered.

What is real estate inventory management?

It is keeping a live, single record of every sellable unit across your projects — which flats are available, blocked, on hold, or sold, at what price, and on which tower and floor — so the sales team always sells from the truth. Done badly in spreadsheets it produces double-bookings, stale availability, and pricing that drifts between the office and the site.

How does Sthan’s inventory grid work?

Sthan gives you a visual tower × floor × unit map of every unit in every project, with four colour-coded states — Available, Blocked, On hold, and Sold — updated in real time. Sales staff on a site visit see the same picture as the office, so the availability a buyer is shown is the live one, not yesterday’s.

Can it prevent double-booking the same unit?

Yes. A unit can be put on a time-bound hold — a 48-hour block that expires automatically — so two buyers are never promised the same flat, and a hold that goes nowhere releases the unit back to available without anyone having to remember to free it.

Does Sthan track pricing and details per unit?

Yes. Clicking a unit shows its details — carpet area, built-up area, base price, floor-rise, view premium, current status, and who it is held for — so pricing lives on the inventory itself rather than in a separate, divergent sheet.

How does inventory connect to bookings and collections?

Inventory is wired to the rest of the lead-to-possession workflow: when a unit is booked it updates the grid and auto-generates its documents and payment-milestone schedule, so a booking, its paperwork, and its construction-linked collections all stay tied to the same unit record.

See the inventory grid on your projects.

Published pricing, a 7-day free trial, and onboarding within 24 hours.