What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Comparisons · 10 reads

Compare real estate CRMs — honest, sourced comparisons for Indian developers.

Every comparison weighs where the other tool genuinely wins, with claims sourced from primary materials — not a page that says Sthan wins everything.

Head-to-head6
Sell.doSthan

Enterprise depth and AI features versus published pricing and fast onboarding.

PropFloSthan

Channel-partner depth and shipped AI versus transparent per-project pricing.

DaeBuildSthan

A deep post-sales incumbent versus a lighter, WhatsApp-first modern tool.

LeadSquaredSthan

A unicorn-scale lead-automation platform versus purpose-built vertical depth.

Zoho CRMSthan

Cheap and configurable versus out-of-the-box RERA-readiness.

SalesforceSthan

Enterprise power and customization versus out-of-the-box Indian-real-estate fit.

Decision guides4