What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Customers

The numbers builders put their name to.

Five real-estate developers across Gujarat — named, not anonymised — on what changed after Sthan. Every figure below is theirs, published with permission.

01The record

Real builders. Real numbers.

5
Verified builders
5.0/5
Average rating
100%
Would recommend
4
Gujarat cities
Jakesh Prajapati
Harnav Lavish · Ahmedabad
Verified

Before Sthan, I was losing leads because my brokers weren't following up consistently—everything was in WhatsApp and Excel. The broker tracking dashboard is my most-used feature since it shows me exactly who's working which lead. Since switching, our response time dropped from 24 hours to under 4 hours, and we've closed 30% more deals. Sthan is the simplest way for builders to track broker-sourced leads and close more without spreadsheets.

+30%
more deals closed
24h responseunder 4h
Most-used featureBroker tracking dashboard
Krunal Prajapati
Harnav Buildcorn · Surat
Verified

My biggest frustration was not knowing which broker brought which lead until it was too late. I use the lead pipeline view most because I can see at a glance where every prospect stands. We've saved about 10 hours/week on manual tracking, and broker activity doubled in 2 months. Sthan gives builders complete visibility over their broker network and leads.

2×
broker activity, in 2 months
≈10 hrs/week saved on manual tracking
Most-used featureLead pipeline view
Vipul Patel
Rut Construction · Rajkot
Verified

Before Sthan, leads fell through the cracks constantly—no central system to track broker follow-ups. The real-time broker activity feed is what I check daily; it keeps everyone accountable. Our lead-to-close rate improved by 25%, and we respond to new leads in under 5 hours now vs. a full day before. If you're a builder working with brokers, Sthan is essential for stopping leaked leads.

+25%
lead-to-close rate
a full dayunder 5h
Most-used featureReal-time broker activity feed
Nayan P
Maruti Infracon · Gandhinagar
Verified

I was tired of chasing brokers for updates and still missing follow-ups on hot leads. The automated follow-up reminders are my favorite feature—they ping brokers automatically so I don't have to. We've closed 15+ more units this quarter than the same period last year, and I save roughly 8 hours weekly. Sthan automates the busywork so builders and brokers can focus on closing.

+15
units this quarter, vs. last year
≈8 hrs/week saved
Most-used featureAutomated follow-up reminders
Mehul P
Agilent Infrastructure · Ahmedabad
Verified

Managing 4 projects with 20+ brokers was chaotic—no single source of truth for lead status. The multi-project dashboard is invaluable; I can switch between projects and see all broker activity in one place. Broker response rates went up 3x, and we're closing leads 2 weeks faster on average. Sthan is the operating system for any builder serious about broker-channel sales.

3×
broker response rate
closing leads 2 weeks faster · 4 projects, 20+ brokers
Most-used featureMulti-project dashboard
The honest read

These five aren't a representative sample — they're who Sthan is built for right now: developers across Gujarat running sales through brokers, where the broker tracking and lead-response tools above earn their keep. Every name, organisation, city, and figure is real and published with permission. We'll add more as more builders go live.

See what Sthan would do for your projects.

Transparent two-plan pricing, or talk to the team about your specific setup.

See pricing Talk to the team