Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.
Sthan is a CRM for Indian real-estate developers, built by a small team in Ahmedabad. This is what we set out to do, what we believe, and who is behind it.
Indian real-estate developers were stuck between two bad options. The big horizontal CRMs — built for generic sales — have no concept of RERA, construction-linked milestones, the Indian lead portals, or the way a booking turns into eighteen months of collections. They have to be bent into shape with custom fields, and they still don't fit.
The purpose-built real-estate platforms fit the workflow better, but they are heavy, enterprise-priced, and sold on annual contracts after a multi-month implementation — aimed at the largest developers, not the builder running three or four projects who needs to be live this week.
We built Sthan for that builder: a product that models the Indian property sale itself, prices in rupees, and is running on real leads within a day. The gap was real, and nobody was serving it well — so we did.
Built for generic sales.
Built for the biggest developers.
Built for the builder in between.
Four commitments we made early and have held to. They are the reason the product looks the way it does — and the reason a few things are deliberately missing.
A pricing page should answer the question, not start a sales call.
If Sthan stops earning its keep, leaving should be easy.
A builder in launch season can't wait three months to switch on.
Honesty before you sign beats a refund after.
Sthan was started by a small founding team in Ahmedabad who kept watching the same operational gaps appear across Indian real-estate developers — fragmented sales pipelines, manual RERA paperwork, and generic CRMs that don't understand the way Indian property is actually sold. They built Sthan to close those gaps from inside the workflow, rather than bolted on top of it.
Today the same small team builds, supports, and improves the product day to day. When you write to hello@sthan.org or message us on WhatsApp, you reach the people building Sthan — not an outsourced support queue.
"We're not trying to be the biggest CRM company in India. We're trying to be the one built for the way Indian developers actually sell — and to stay close enough to our customers to keep it that way."
The honest version. We'd rather you know before you sign than feel it after.
If you tell us what you're running and it isn't a fit, we'll say so — and point you at the tool that serves you better. We'd rather lose the sale than the trust.
The fastest way to reach the team is WhatsApp; email works for anything longer. Every option — and a 20-minute walkthrough on your own projects — is on the contact page.