Every stage of the sale, in one real estate CRM.
The ad that finds the buyer. The pipeline that works them. The unit they hold, the booking they sign, the money they owe, the broker who earned it, and the possession letter at the end. Sthan is a CRM and a marketing engine, built only for Indian real-estate developers.
In Indian real estate the booking is roughly the halfway mark. Sthan runs the other half too.
This is the product. Not a mockup of it.
Seven screens out of the working build, redacted only where a real buyer's name or number appears. Same data underneath, viewed through the right lens for whoever is working.
What sold, what stalled, and where the money is — answered before the first call.
Portals, ads, walk-ins, QR codes and broker submissions — one table, every lead scored.
Tower × floor × unit, colour-coded and current, with holds that expire on their own.
The deal, its milestone schedule, its receipts and its handover — on one record.
The chase list, the ageing buckets and the receipts — construction-linked money.
Rate, leads, deals, conversion and commission earned — one row per partner.
Every chart exports to Excel or PDF, and the useful ones can arrive on a schedule.
Nine areas of the business. One system of record.
Grouped the way the product itself groups them. Every line below is shipped, and every line is in every plan — there is no feature gating between tiers and no module sold as an add-on.
Lead capture
Every source lands in one pipeline, stamped with where it came from, assigned to a person, and scored for intent before anyone touches it.
Marketing
Audiences and campaigns live next to the inventory they are selling, and the attribution runs all the way to the signed booking.
Sales
A pipeline the desk and the site both work from, where a call cannot be closed without setting the next step.
Inventory
A live tower, floor and unit grid, so two people can never promise the same flat to two buyers.
Booking
The booking and its paperwork come out of the record the sale was made in, not a separate folder on someone's desktop.
Payments and collections
Demands raised against construction milestones, chased on a schedule, and aged so the accounts team has one number to answer for.
Brokers and channel partners
Partners get their own login, and commission accrues against the booking and its payments rather than a spreadsheet nobody trusts.
Compliance, documents and the buyer
The filings you have to make, the letters you have to send, and the portal where the buyer watches their home get built.
The platform underneath
What makes it usable by a whole company, in the languages your team actually works in.
This is the shape of it, not the manifest. For every module screen by screen, see the full platform overview — or read the stage-by-stage arc in the lead-to-possession workflow guide.
Drafts the reply. Never invents the price.
The reason most builders won't let AI near a buyer is that it makes things up. Sthan's drafts are written against your live inventory, and the message says which unit it read.
- Grounded in live inventoryEvery draft names the project and unit it is quoting from, and says so on the message. If a unit is booked or its price is not set, it says that instead of inventing a number.
- Nothing sends itselfA draft arrives with Edit and Approve & send. A person signs off before a buyer ever reads it.
- An intent score on every leadBudget, timeline and what actually happened on the last call, rolled into one number the app sorts the day by.
- Answers at the hour the enquiry arrivesA buyer who enquires at 11pm gets a real answer at 11pm, not a callback the next afternoon.
- The paperwork pre-filledAllotment letters, demand notes and possession letters come out of the booking record, ready for your review.
Most CRMs wait for leads. This one goes and gets them.
A CRM tells you what happened to the leads you had. A growth engine changes how many you get, and tells you which rupee bought which booking.
Ad click → capture → attribution → booking
Audiences and campaigns, in-product
Build audiences and run Google and Meta campaigns from inside Sthan, against the projects and inventory already in the system. No second tool, no re-keying the unit list.
Every source traced to a booking
Attribution is stamped on the lead at capture and carried through to the signed booking. Cost per lead by channel is a number you read rather than one you reconstruct at month end.
Or hand the campaigns to our team
Sthan Growth Services is done-for-you marketing. Social Starter is ₹15,000 a month for 12–16 Instagram and Facebook posts, creatives and captions, festival and launch graphics, and a monthly report. Growth Concierge is ₹40,000 a month and adds reels, Google and Meta ads, project microsites, portal campaigns, a dedicated account manager and cost-per-booking reporting.
Growth Services are optional and separate from the software subscription. Ad spend is billed separately, at cost, and we don't promise a lead volume. See what the team actually does in marketing services, or read the drip-campaign workflows in full.
The channel, settled on the record.
Partners log in with a PIN and get their own dashboards, and you can hand out a sign-up link that lands applications for approval. Every broker carries a commission rate, and what they have earned accrues against the booking as its payments come in.
Before → after
WhatsApp groups · Excel · memory
- WhatsApp group · 4 brokersWho sent this lead?
- Enquiries v7 FINAL.xlsxLast edited nine days ago
- Someone's memoryUnverifiable when it is disputed
One broker dashboard
- Anand Realty12 leads · 3 booked
- Skyline Partners8 leads · 2 booked
- Metro Homes5 leads · 1 booked
- Commission settledAgainst the booking
- Attribution stamped at captureEvery lead carries its source and the partner who submitted it from the moment it arrives, so credit is settled before it is disputed.
- Commission accrues against the bookingA rate per broker, commission earned on each row, and a month-to-date total — computed from the booking and the payments actually received against it.
- Statements, and a pay-commission actionDownload a partner's statement and record the payout against it. Sthan keeps the record; the money still moves through your bank.
- Leaderboard and channel mixPartners ranked by commission earned, with leads, deals, visits and conversion on the same row, and the month's channel mix beside it.
Sthan records the payout and produces the statement — it does not compute TDS or GST on it, and it does not disburse from your bank. More on the channel in broker management software.
The site team's whole day, in their pocket.
Capture a lead at the gate. Hold a unit at the launch. Log the call before you start the car. The sales app is a native iOS and Android build on the same records as the desk, not a shrunk-down web page.
- Call logging that can't be skippedA call cannot be closed without setting the next step, so follow-ups stop evaporating.
- Check in where the visit happensThe next appointment arrives with its location and distance on screen, and the visit is logged on the spot.
- The unit grid, role-awareThe same tower grid the office sees, with buyer names, contacts and prices masked for roles that should not see them.
Built for developers. All of them.
Sthan is for Indian real-estate developers at any size — the builder finishing their first tower and the one running twenty projects across three cities get the same product, the same modules and the same onboarding.
- Developers selling their own projectsOne project or twenty, one tower or a township. The product is the same either way — only the project count changes what it costs.
- Teams who sell through channel partnersBrokers get their own login and dashboards at no extra cost, because Sthan does not charge per user.
- Anyone who needs the half after the bookingConstruction-linked demands, receipts, RERA documents, buyer updates and the possession letter — the stretch most CRMs leave to spreadsheets.
- Builders who want to start this weekOnboarding is completed within 24 hours of signup, with no setup or implementation fee.
Where Sthan isn't the answer.
A vendor who can't name a limit hasn't found one yet. These are ours, and they are about the market we built for and the state of the build — not about how big you are.
It models the Indian sale, and only that
RERA, construction-linked milestones, the Indian portals, lakhs and crores. A brokerage selling resale in the US or UK would spend its time fighting the product rather than using it.
RERA workflows are Gujarat-first today
The filing and document workflows are optimised for Gujarat RERA, where our customers operate. We extend the module state by state as builders from other states come on.
Three languages
English, Hindi and Gujarati. That is the limit today, and we add languages as customer demand makes the case rather than in advance of it.
Payouts are recorded, not disbursed
Sthan tracks the commission rate, the accrual and the payout, and produces the statement. It does not compute TDS or GST on a payout and it does not move money out of your bank.
Your counsel still signs the documents
We provide the generation engine and the template library, pre-filled from the booking record. Reviewing and approving the final wording stays with your legal team.
Still comparing? The framework for evaluating a real estate CRM in India names these trade-offs against the alternatives, and pricing is printed on the page.
See it on your projects.
A 7-day trial on your first project, onboarding completed within 24 hours, and no lock-in after it.