Lead capture
Auto-import from Meta Lead Ads, MagicBricks, 99acres, Housing.com. Missed-call capture, web forms, broker submissions — all in one pipeline.
01 — The product
Everything between inquiry and possession.
A close look at how Sthan handles each stage of the sale — from the moment a lead lands to the day they get possession.
02The problem
Where do builders lose deals with their current tools?
In the handoffs — every time a lead has to move from one tool or person to the next. A buyer enquires on a portal, the lead gets WhatsApp-forwarded to a rep, the details land in a spreadsheet, and the follow-up depends on someone remembering to look. Each handoff is a place a lead can stall and quietly go cold. Sthan removes the handoffs: the lead is captured, auto-assigned, and tracked on one record, with the next action enforced rather than remembered.
A
Leads slip through cracks
Meta, MagicBricks, 99acres, walk-ins, broker WhatsApps — leads arrive in six places. Half never get called within 24 hours.
B
Inventory is invisible
Sales team on site can't see what's available, blocked, or booked in real time. Two buyers get promised the same flat. Trust breaks.
C
Collections drift
Demand letters go out late. Overdue payments build quietly until the MD asks the dreaded month-end question.
03Capabilities
What are Sthan's core capabilities?
Six, covering the whole sale: lead capture from every source, a sales pipeline you configure, site-visit scheduling, booking and inventory management, RERA document generation, and construction-linked collections. Each one is wired to the next, so the output of one stage becomes the input of the next without re-entry.
Inventory grid
Visual tower × floor × unit map. Available, blocked, booked, sold — colour-coded, always current. Time-bound blocking so nothing double-books.
Sales pipeline
Kanban from New to Booked. Site visit scheduling, activity timeline, follow-up reminders. Every lead has a history, not just a row.
WhatsApp-native
Send and receive WhatsApp from inside Sthan. Automated follow-ups, payment reminders, possession updates — with templates you control.
RERA documents
Allotment letters, demand notes, receipts, possession letters — generated from your templates, auto-filled with booking data.
Collections
Construction-linked payment schedules. 3-tier reminders over WhatsApp, email, and call task. Aging reports for the accounts team.
04Capabilities, in depth
How does each capability actually work?
Each capability feeds the next without re-entry: a captured lead arrives pre-tagged by source, project, budget and city; qualification scores it on budget, timeline and intent; a booked unit auto-generates its documents and sets up its payment-milestone schedule. Sthan automates the remembering and the paperwork, and leaves the selling to your team — the full stage-by-stage arc is in the lead-to-possession workflow guide.
A — Lead capture
Every source in one inbox
Auto-tagged on arrival by source, project, budget band, city, and salesperson — assigned to the right rep before anyone touches it. Broker submissions land here too, via the broker portal.
- Native sources: Meta Lead Ads, Google Search, project landing pages, website forms, WhatsApp click-to-chat, missed-call / callback IVR.
- Portal imports: MagicBricks, 99acres, Housing.com via daily CSV in v1; full API integrations land in v2.
- Auto-tag on arrival: source, project, budget band, city / location, salesperson — rules you control.
B — Inventory grid
Tower × floor × unit, colour-coded
A live map of every unit in every project — sales on site sees the same picture as the office. More on real estate inventory management.
- Four states, four colours: Available, Blocked, Sold, and On hold — updated in real time.
- Time-bound blocking: a 48-hour hold expires automatically so two buyers never get promised the same flat.
- Unit details on click: carpet, built-up, base price, floor rise, view premium, current status, and who it's held for.
C — Sales pipeline
Kanban from New to Booked
A four-stage board your team actually uses — every lead has a history, not just a row.
- Stages: New → Qualified → Visit done → Booked. Each card shows budget, source tag, and assigned rep.
- Site-visit scheduling: drag a card to "Qualified", pick a slot, the buyer gets a WhatsApp confirmation with map and sales-associate details.
- Activity timeline per lead: calls, WhatsApps, emails, visits, status changes — auditable, searchable.
D — WhatsApp-native
Send and receive from inside Sthan
BSP-connected, with templates your team approves and automations that fire on the right trigger.
- Site visit confirmation — auto-sent 1 day before the visit, with location pin, sales-associate name and contact, and the project brochure.
- Payment reminder · 7d — auto-sent before each milestone, with construction photos, payment breakdown, and a UPI link.
- Allotment letter (manual trigger on booking), monthly possession update (auto with construction photos to all booked buyers), and any custom template you build.
E — RERA documents
Generated from your templates
Auto-filled with booking data, downloadable as PDF, attachable to WhatsApp or email in one click.
- Document types: allotment letters, demand notes, payment receipts, possession letters, agreement drafts.
- Templates you control: upload your existing layouts, Sthan auto-fills buyer, unit, price, and milestone fields.
- Legal stays with you: we provide the generation engine and template library; your counsel reviews and signs off on the final versions.
F — Collections
Construction-linked, with aging
Demand letters fire on schedule, reminders escalate automatically, and the MD sees one number for "what's overdue".
- Aging buckets: On time · 1–30 days · 31–60 days · 60+ days (escalation flag) — visible per project and across the portfolio.
- 3-tier reminder ladder: WhatsApp → email → call task for the rep. Each escalation logged on the buyer's timeline.
- Milestone schedule per buyer: Booking → Agreement → Plinth → Slabs → Plastering → Possession, with status (Paid · Due · Upcoming) on each.
05Onboarding
How fast can I get started — Day 1, 30, 90?
Onboarding is done within 24 hours of signup, so you are working real leads on Day 1, not waiting on setup. By Day 30 your team is running the pipeline daily with the data flowing into reporting; by Day 90 you have a quarter of source-attribution data, which is usually when builders start moving ad budget toward the sources that actually book. For what that costs and the return math, see real estate CRM pricing and ROI.
Day 1
Set-up
- Account created, team invited
- Projects imported from your spreadsheet
- First lead source connected (Meta or web form)
- WhatsApp Business number provisioned
Day 7
Pipeline live
- Full lead pipeline visible to sales
- Broker / channel partner portal active
- First WhatsApp template firing on new leads
- Inventory grid up — units colour-coded
Day 30
Operating system
- Collections schedule running
- RERA documents auto-generating from templates
- First month's performance report
- 15-day follow-up drip on every new lead
Day 90
Optimised
- Ad spend optimised by source
- 4.8% lead-to-booking benchmark on track
- Sales team fully on rails — alerts, escalations, reminders
- MD dashboard reviewed weekly with your team
06Built for Indian real estate
Is Sthan built specifically for Indian real estate?
Yes — Sthan models the Indian property sale itself, not a generic sales motion with custom fields. RERA filings and document generation, construction-linked payment milestones, the Indian lead portals, rupee-and-lakh notation, GST-compliant invoicing, WhatsApp-native messaging, and an English, Hindi and Gujarati interface are all native — exactly the things horizontal and US-built tools have no concept of. The framework for evaluating a real estate CRM in India covers why this India-fit matters more than feature count.
RERA-aware document templatesAllotment letters, demand notes, receipts, possession letters — your counsel signs off, Sthan generates.
Tenant-isolated dataDatabase-level isolation per builder, verified by automated tests on every deploy.
INR formatting throughoutLakhs and crores everywhere it matters — no "millions" in the inventory grid or collections aging.
Indian tax handlingProject-level tax setup with state-aware rules; designed to work with your accountant, not around them.
GST invoices, 18%All invoices include 18% GST and are sent from a registered Indian entity — usable for business expense accounting.
English, Hindi & GujaratiThe interface ships in all three languages — your team works in whichever suits them, and buyer messages go out in the language a buyer reads.
07Positioning
Who is Sthan for, and who is it not for?
Sthan is for Indian developers running about one to five active projects who want to be live in a day, not after a quarter-long rollout. It is honestly not the best fit in a few cases, and we'd rather say so. If you are a US brokerage, Sthan is built for the Indian model — RERA, milestones, the portals — and won't fit. If you run 200-plus units across many projects and need deep enterprise configuration, a heavier vertical platform may serve you better.
Sthan is also a newer, lighter product: in v1 the portal feeds are a daily CSV import rather than a live API, with full APIs landing in v2, and the interface covers three languages — English, Hindi and Gujarati — the limit today for a team that works mainly in another. The evaluation framework names these trade-offs in full.
Enterprise CRMs today
- ₹1–3 Lakh setup + ₹30k+/month
- 3-month implementation timeline
- Sales team chases you for quarterly reviews
- UI built in 2012, feels like it
- Software only — you figure out the marketing
Sthan
- Self-serve signup, 7-day free trial
- Live in 24 hours, not 90 days
- You contact us, not the other way around
- Built in 2026, for 2026
- CRM + marketing services, bundled
Want to see it on your data?
We'll load a sample of your leads and show the full booking flow live, in 20 minutes.
Read the full guides to lead-to-possession process automation and marketing automation and drip campaign workflows.
Still comparing tools? See how to choose a real estate CRM in India.