Broker management software for Indian real estate developers.
Channel partners drive a large share of bookings — and a large share of the chaos. Here is how Sthan brings brokers, their leads, and the attribution that settles commission disputes into one pipeline, instead of a dozen WhatsApp groups.
Why managing brokers is hard
For most Indian developers, channel partners bring a big slice of the bookings. The trouble is rarely the selling — it is the administration around it. A dozen partners work overlapping leads across several projects, submissions arrive over WhatsApp and phone calls, and when two partners both touch the same buyer, who earns the deal becomes a genuine argument. Leads sit in chat threads no one reconciles, attribution is contested, and accountability blurs.
Broker management software fixes the administration: it onboards partners, takes the leads they submit straight into the sales pipeline, attributes every lead and booking to the partner who sourced it, and gives partners their own view of what they have brought. That is the work Sthan does — without a separate tool bolted on.
How Sthan manages channel partners
- A broker / channel-partner portal. Partners get a portal with PIN login and dashboards — active from day seven of onboarding — where they submit leads and see the leads and deals they have brought.
- Broker leads in one pipeline. Broker submissions land in the same pipeline as Meta and Google ads, the portals (MagicBricks, 99acres, Housing.com), web forms, walk-ins and missed-call capture — captured, attributed, and worked like any other source, not stranded in a chat thread.
- Attribution at lead and booking level. Every lead carries its source and the partner who submitted it, and that attribution follows it through to the booking — so you can always say which partner produced which deal.
- A durable audit trail. Status and ownership changes, booking and payment events, and who touched each lead are logged as they happen — the timeline that lets you resolve a contested deal on evidence rather than argument.
- No per-user fees. Sthan charges per project, not per seat, so every broker and tele-caller gets access at no extra cost — adding partners never changes the bill. See pricing.
What about commission tracking?
We will be straight about this: Sthan is not a standalone commission-calculation or payout engine, and we would rather say so than imply a feature that is not there. What Sthan gives you is the foundation correct commission settlement actually depends on — clean source and channel-partner attribution, and an audit trail of bookings, payments, and ownership changes.
That matters because the hard part of commissions is rarely the arithmetic; it is the attribution — deciding which partner earned the deal when several touched the same buyer — and the timing, since commission is usually gated on payments and registration that arrive later. The structures, accruals, escrow timing and the post-RERA tax and documentation layer are covered, vendor-neutrally, in our guide to channel-partner commission tracking.
Where this fits
- The product — the broker portal alongside lead capture, inventory, bookings, RERA documents and collections.
- Real estate inventory management — the live unit grid brokers and sales sell from.
- Channel-partner commission tracking — the operational guide to structures, attribution and escrow.
- Real estate CRM in India: the complete guide — the cluster hub.
Broker management, answered.
What is broker management software for real estate?
It is software that manages a developer’s channel partners and brokers in one place — onboarding them, taking the leads they submit straight into the sales pipeline, attributing each lead and booking to the partner who sourced it, and giving partners their own view of the deals they have brought. For an Indian developer running channel-partner-heavy launches, it replaces the spreadsheets and WhatsApp groups where broker leads and accountability usually leak away.
Does Sthan have a broker or channel-partner portal?
Yes. Sthan ships a broker / channel-partner portal with PIN login and dashboards, active from day seven of onboarding. Partners log in to submit leads and see the leads and deals they have brought, and because Sthan never charges per user, every broker and tele-caller gets access at no extra cost — the price is per project, not per seat.
Can brokers submit leads directly into the pipeline?
Yes. Broker submissions arrive in the same single pipeline as Meta and Google ads, the portals (MagicBricks, 99acres, Housing.com), web forms, walk-ins and missed-call capture — so a broker lead is captured, attributed, and worked the same way as any other source, instead of sitting in a WhatsApp thread.
Does Sthan calculate broker commissions and payouts?
Sthan is honest about this: it is not a standalone commission-calculation or payout engine. What it gives you is the foundation correct commission settlement depends on — source and channel-partner attribution at lead and booking level, and a durable audit trail of status changes, booking and payment events, and who touched each lead. That is what resolves the attribution disputes that make commissions hard. The operational mechanics of commission structures, accruals and escrow are covered, vendor-neutrally, in our channel-partner commission tracking guide.
How does Sthan reduce lead conflict between channel partners?
Every lead carries its source and the partner who submitted it, and the pipeline records status and ownership changes as they happen. When several partners and your own team touch the same buyer, that attribution and timeline is what lets you decide who earns the deal on evidence rather than argument — the single most common source of channel-partner disputes.
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