Real estate CRM pricing, printed on the page.
₹8,000 per active project a month, or ₹25,000 a month flat for unlimited projects. Every feature is in both plans. No per-user fees, no lock-in, and no "request a callback" before you can see a number.
The software, and — if you want it — the marketing.
One is the platform your team runs on. The other is an optional service where our team runs the campaigns. Both are published, and you can take the first without the second.
The software
₹8,000/project/mo
For builders running 1–3 active projects.
- Every feature, no gating between plans
- 7-day free trial on your first project
- No per-user fees — reps, brokers and tele-callers included
- No lock-in — billed monthly, cancel any time
- Or ₹2,40,000/year on the bundle, which is two months free
GST at 18% applies on top of the published price.
Marketing services
₹15,000/mo and up
Optional. For builders who want the campaigns run for them.
- Social Starter — ₹15,000/mo. 12–16 Instagram and Facebook posts a month, creatives and captions, festival and launch graphics, and a monthly report.
- Growth Concierge — ₹40,000/mo. Everything above plus reels, Google and Meta ads, microsites, portal campaigns, broker outreach and a dedicated account manager.
- Leads land in your Sthan pipeline, tagged with the campaign they came from
Requires an active Sthan subscription. Ad spend is billed separately, at cost.
Where per-project stops being the cheaper choice.
At 4 active projects the flat bundle overtakes per-project pricing, and it stays flat however many projects you add after that. Nothing about the product changes at the crossover — only the invoice.
For the fuller cost-and-return breakdown, including telecom passthrough and the maths against your ad spend, see pricing and ROI transparency.
There is no cheaper Sthan and no better Sthan. There is Sthan.
The plans differ by project count. Not by features, not by seats, not by support.
Everything below is in both plans.
60 capabilities, grouped by where they sit in the job — from the first portal enquiry to the possession letter. Not a starter tier, not an add-on catalogue.
Lead capture
Every source lands in one pipeline, stamped with where it came from, assigned to a person, and scored for intent.
Sales
A pipeline the desk and the site both work from, where a call cannot be closed without setting the next step.
Inventory
A live tower, floor and unit grid, so two people can never sell the same flat.
Booking
The booking and its paperwork come out of the record the sale was made in, not a separate folder.
Payments and collections
Demands raised against construction milestones, chased on a schedule, and aged for the accounts team.
Brokers and channel partners
Partners get their own login, and commission accrues against the booking and its payments rather than a spreadsheet.
Compliance and documents
The filings you have to make and the letters you have to send, generated from the record and logged.
Communication and the buyer
Two-way WhatsApp on the Business API, plus email and SMS, and a portal where the buyer follows the build.
Platform
What makes it usable by a whole company, in the languages your team actually works in.
This is the summary, not the manifest. For every module screen by screen, see the platform overview.
Or have our team run the campaigns.
Growth Services are optional and priced separately from the software. If you have an in-house marketer, the campaign tools are already in the CRM and you can run them yourself.
Social Starter
₹15,000/mo
A steady, on-brand presence on Instagram and Facebook.
- 12–16 Instagram and Facebook posts a month
- Creatives and captions written for the project
- Festival and launch graphics
- A monthly report
- Leads flow straight into Sthan
Growth Concierge
₹40,000/mo
Everything in Social Starter, plus paid demand generation.
- 20–25 posts a month in total, including reels
- Google and Meta ad campaigns
- Project microsites
- Portal campaigns across MagicBricks, 99acres and Housing.com
- Broker outreach and response automation
- A dedicated account manager
- Cost-per-booking reporting
Ad spend is billed separately, at cost. Both tiers require an active Sthan subscription.
For how the campaigns and drip sequences work inside the product, see marketing automation and drip campaigns.
What the price does not cover.
Four things sit outside the plan fee. Three are passed through at cost and never marked up, and the fourth is GST. We would rather you read it here than find it on an invoice.
- SMS sending fees — passed through at telecom rates, roughly 10 paise per SMS. Never marked up.
- WhatsApp conversation fees — charged by Meta directly, at their published rates.
- Custom integrations beyond the standard lead sources — quoted separately.
- GST at 18% — applied on top of the published plan prices, as it is for any Indian software subscription.
There is no setup fee, no implementation fee, no per-user fee and no charge for onboarding, which is completed within 24 hours of signup.
What builders ask before they sign.
What's included in the Sthan price?
Both plans include the whole product — there is no feature gating between them. That is 60 capabilities across the lifecycle: lead capture from MagicBricks, 99acres, Housing.com, Meta and Google, a kanban pipeline with site-visit scheduling, a tower and unit inventory grid, bookings and allotment letters, construction-linked payment demands and receipts, a broker portal with commission tracking, RERA filing reminders and document generation, WhatsApp Business API messaging, a buyer portal, and a native iOS and Android sales app. Neither plan charges per user, so the whole team, brokers and tele-callers included, is covered.
Are there any hidden fees in Sthan pricing?
No. The plan price is the plan price, and four things sit outside it, stated up front: SMS sending fees passed through at telecom rates of roughly 10 paise per SMS, WhatsApp conversation fees charged by Meta directly at their published rates, custom integrations beyond the standard lead sources which are quoted separately, and GST at 18% on top of the published price. There is no setup fee, no implementation fee and no per-user fee.
Is there a free trial, and do I need a card?
Yes — a 7-day free trial on your first project. A card is required to start, so the trial converts straight into a subscription if you continue, but nothing is charged during the trial and you can cancel before it ends and pay nothing. Onboarding is completed within 24 hours of signup, so the trial is spent using Sthan on a real project rather than waiting for setup.
Should I take the per-project plan or the flat bundle?
Below 4 active projects the per-project plan is cheaper at ₹8,000 per project per month. At 4 projects per-project comes to ₹32,000 a month, which is more than the flat ₹25,000 bundle, so the bundle wins and every project after that is free. The product is identical on both plans — only the project count decides which costs less. The bundle is also available at ₹2,40,000 a year, which works out to two months free.
Can Sthan run my marketing too?
Yes, through Sthan Growth Services, which is optional and priced separately from the software. Social Starter is ₹15,000 a month for 12–16 Instagram and Facebook posts, creatives and captions, festival and launch graphics and a monthly report. Growth Concierge is ₹40,000 a month and adds reels, Google and Meta ad campaigns, project microsites, portal campaigns across MagicBricks, 99acres and Housing.com, broker outreach and response automation, a dedicated account manager and cost-per-booking reporting. Ad spend is billed separately, at cost. Both require an active Sthan subscription.
How does Sthan's pricing compare to other real estate CRMs?
Sthan publishes its prices in rupees, bills monthly and sits below the typical vertical real-estate band. Horizontal CRMs like Salesforce and HubSpot charge per user, which compounds once you count every rep, broker and launch-season hire. Purpose-built Indian real-estate CRMs such as Sell.do, DaeBuild and In4Velocity are closer in fit but usually run on annual commitments or quote-on-request pricing, commonly ₹15,000–50,000 per project per month. Sthan is ₹8,000 per project or ₹25,000 flat, month to month, with no lock-in.
Comparing options? Read Sell.do vs Sthan or the framework for evaluating a real estate CRM in India.
The price is on the page.
Start on your first project for 7 days, free. Live in a day, cancel any time.