Hour 0–2
Lead capture URL
A live form endpoint for your project — paste it into Meta Lead Ads, Google forms, or your website. Submissions land directly in Sthan, auto-tagged.
02 — The complete package
Six layers that turn clicks into possessions.
Sthan isn't just software — it's a complete lead-to-booking engine. Capture, response, qualification, follow-up, sales ops, and reporting — running as one system, bundled with marketing services so nothing falls between the cracks.
03First 24 hours
What happens in the first 24 hours after I sign up?
Within 24 hours of signup the whole engine is live, and you can watch it work hour by hour — no multi-week implementation. By the end of day one you are capturing and routing real leads. Here is the first day, start to finish.
Hour 2–6
Branded landing page
A conversion-optimised landing page for the project — your logo, hero, amenities, location pin. Public URL ready to share with media buyers and brokers.
Hour 6–18
First qualified lead
As soon as the first form submission lands, Sthan fires the WhatsApp greeting, auto-tags by budget and project, and lands the lead in your pipeline as "Qualified" if rules pass.
Hour 18–24
Sales rep alerted
The assigned sales rep gets a mobile alert with the lead's name, budget, and source. If they don't respond within 15 minutes, the manager is notified — automatically.
What's in the complete package?
The complete package is the Sthan CRM plus a six-layer engine that runs the marketing feeding it — one unified system from ad click to booked site visit to possession. The six layers are capture, instant response, qualification, a 15-day follow-up drip, sales-team automation, and a reporting dashboard. Onboarding is done within 24 hours, so the whole engine is live on day one — you can run it yourself or have Sthan run it for you.
Capture
Respond
Qualify
Follow up
Sell
Measure
Booking
Layer 01 — Capture
Every source into one funnel.
One central inbox, auto-tagged by source, project, budget, and location. Auto-assigned to the right salesperson the moment it lands.
Sources connected
Meta Lead AdsGoogle Search AdsProject landing pagesWebsite formsWhatsApp click-to-chatMissed call / callbackMagicBricks · 99acres · Housing
Auto-tagged on arrival
SourceProjectBudget bandCity / locationSalesperson
Layer 02 — Instant response
Reply in under 10 seconds. Every time.
Where most agencies fail. Sthan fires an automated multi-channel greeting the instant a lead lands — so the buyer knows you exist before the next brochure does.
What fires automatically
WhatsApp with brochureEmail with project deckSMS backupSales team alertFollow-up taskCRM record created
Example · within 10 secondsLead submits form for Project A → WhatsApp goes out with brochure, price range, and location pin → sales manager gets alert on Slack & mobile → drip sequence starts → lead is warm before your competitor sees it.
Layer 03 — Qualification
Sales only sees buyers worth calling.
Not every lead deserves your sales team's time. Sthan qualifies through chatbots, smart forms, and call automation before the phone ever rings.
Qualified on
BudgetProperty typeLocation preferenceBuying timelineSite-visit intentHome loan requirementInvestor vs end-user
How
WhatsApp chatbotQualification formsAuto-call flow (IVR)Sales scoring rules
Layer 04 — Automated follow-up
A 15-day drip that warms leads for you.
Most real estate leads don't convert in a day. Sthan keeps the conversation alive across WhatsApp, email, and retargeting — without your team lifting a finger.
The drip sequence
Day 0
Brochure + intro
Day 1
Amenities walk-through
Day 2
Floor plans
Day 3
Location advantages
Day 5
Price update / offer
Day 7
Site-visit invite
Day 10
Social proof / testimonials
Day 15
Urgency / last call
Channels
WhatsAppEmailRetargeting audience syncSales rep reminders
Layer 05 — Sales team automation
Your team, on rails.
Discipline shouldn't rely on memory. Sthan nudges, escalates, and confirms — so no lead goes cold and no site visit goes unattended.
What Sthan enforces
Auto-assignment rules15-min no-response alertMissed follow-up remindersSite-visit schedulingVisit confirmation to buyerPost-visit follow-upStatus update forms
If / then, automatedLead not contacted in 15 minutes → manager alerted.
Sales rep forgets follow-up → rep gets a reminder, manager sees the overdue.
Site visit booked → buyer receives map, time, sales associate's name & contact — automatically.
Sales rep forgets follow-up → rep gets a reminder, manager sees the overdue.
Site visit booked → buyer receives map, time, sales associate's name & contact — automatically.
Layer 06 — Reporting
A dashboard the MD actually opens.
Developers hate not knowing what's happening. One simple dashboard — so decisions get made with data, not gut feel.
Live on every dashboard
Leads by sourceCost per leadQualified leadsSite visits bookedConversion ratioProject-wise performanceSalesperson response timeAd spend vs inquiry trend
07Typical campaign math
Does the campaign math actually work?
Here is one worked example so you can stress-test it against your own project before you sign anything — the numbers below are typical for a Tier-2 metro 2BHK project.
For a 100-unit project with ₹2L/month ad spend on Meta + Google:
Step 1
~600 leads/month captured across Meta, Google, portals, and your landing page.
₹333 / lead
Step 2
~180 qualified leads after WhatsApp chatbot, smart forms, and IVR — ~30% qualification rate.
~30%
Step 3
~60 site visits booked from the qualified pool — ~33% qualified-to-visit conversion.
~33%
Step 4
~9 bookings — ~15% visit-to-booking. Effective cost per booking on ad spend alone:
₹22.2k
Numbers are typical for a Tier-2 metro 2BHK project. Your mileage will vary by location, project segment, and creative quality. We benchmark these monthly with you and adjust spend allocation across sources.
What's NOT included · honestly
- We don't promise a specific lead volume. Paid media performance depends on your project, market, and budget — anyone who guarantees a number before seeing your project is selling, not delivering.
- We don't run cold-calling teams. We automate and your sales associates close. If you don't have a sales team, we'll point you to a few we trust.
- We don't write your project brochures or floor plans. We use what you provide. Creative production for ads (banners, video cuts, carousel sets) is included in Marketing Concierge.
The outcome: more bookings, faster, with half the chaos.
See how the engine runs end to end in the lead-to-possession process automation guide, or how the mid-funnel nurture works in the marketing automation and drip campaign workflows guide.
Still choosing a system? See how to choose a real estate CRM in India.
Do I run the marketing, or does Sthan?
Either — your call. The CRM includes the automation engine on every plan, so a builder with an in-house marketer can run the whole thing themselves. If you'd rather have it run for you, Sthan Growth Services manage the marketing as an optional add-on: Lead Capture Pro at ₹15,000/month, and Marketing Concierge at ₹40,000/month with content production and a dedicated account manager.
Growth Services are separate from the CRM subscription and need an active Sthan plan. For how the drip and lead-capture workflows actually run, see marketing automation and drip campaigns.
How is the package different from just the CRM?
The CRM is the system of record; the complete package adds the marketing engine that fills it. With the CRM alone, you manage the leads you already have — pipeline, site visits, bookings, collections. With the package, Sthan also generates and nurtures those leads — capture, instant response, qualification, and the 15-day drip — so the top of the funnel isn't your problem to solve by hand.
Most builders start with the CRM and add Growth Services when they want the marketing run for them. The pricing page shows what each costs, and the pricing and ROI guide puts the package spend against the bookings it is meant to produce.
Ready to run the full engine?
We'll walk you through every layer — and how it would apply to your projects.