What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

FAQ · 13 questions

RERA lead management compliance FAQ.

The questions real estate developers ask about keeping lead and document management RERA-compliant — answered plainly. General information, not legal advice.

RERA compliance, answered

What makes lead management RERA-compliant?

A RERA-compliant lead management system lets a real estate developer market only registered projects, generate accurate buyer documents tied to each booking, keep a durable audit trail, and support the periodic project-progress disclosures RERA mandates. RERA regulates the outputs your system produces, not the CRM itself.

Does RERA require quarterly filings for projects?

Yes. Under Section 11 of the RERA Act and the state rules, promoters must keep registered projects updated with periodic progress disclosures. MahaRERA, for example, publishes that quarterly and annual project updates are mandatory. The exact form and deadline vary by state.

Why is a generic CRM risky for RERA compliance?

A generic CRM does not model the link between a booking and the documents and disclosures RERA requires from it. It typically leaves document generation to manual templates (where errors creep in), lacks a durable booking audit trail, and has no concept of quarterly filing deadlines — the three places RERA compliance most often fails.

What documents must be generated for RERA?

The buyer-document trail: allotment letters, demand notes, receipts, and possession letters, each tied to a specific booking and consistent with the registered project record. Generating them from the booking data rather than retyping is the core safeguard against a document contradicting the buyer’s own booking.

Why does a RERA audit trail matter?

Because disputes are resolved on the documentary record. A durable, timestamped, tamper-resistant trail of communications, document versions, and status changes lets a developer show exactly what a buyer was told and when — far stronger than recollection. It should be append-only or versioned and retained beyond the sale.

Do channel partners need RERA registration?

A channel partner must be RERA-registered to legally market or book your inventory. Transacting through an unregistered agent carries penalties — guidance from sources like ClearTax cites a fine of ₹10,000 per day of default for a non-compliant agent. Storing each partner’s RERA registration before onboarding them is a basic control.

Is using a RERA-compliant CRM the same as being legally compliant?

No. The software makes compliance routine and defensible — accurate documents, a durable trail, surfaced deadlines — but the legal obligation remains the developer’s. Registration, project-account hygiene, and disclosure are duties the system supports, not replaces. Treat it as enforcing your process, not as a substitute for legal review.

Does RERA compliance differ by state?

Yes. RERA is one central act administered by separate state authorities, so forms, deadlines, and certifications differ. MahaRERA runs a tight financial-quarter cadence; GujRERA moved to a self-reported Form 8 from January 2025; Karnataka runs its own quarterly certificate forms. A multi-state developer must track each separately.

What is the RERA project bank account requirement?

RERA requires that a defined portion of the money collected from buyers for a project be kept in a dedicated account and used for that project’s construction and land cost. Your system’s collection records should reconcile cleanly against that account, so the ring-fencing of buyers’ money is auditable.

What happens if a developer misses a RERA quarterly filing?

Authorities can impose penalties for late or missing filings, and in Maharashtra the filing also feeds a public project grade, adding reputational cost. The specific consequence varies by state and changes over time — Karnataka’s monetary delay fee, for instance, was struck down by its High Court in 2025 — so confirm the current position on the relevant portal.

How can a small developer stay RERA-compliant without dedicated staff?

Generate buyer documents and filings from your system of record rather than from scratch, keep the project account clean, and put the recurring deadlines somewhere that reminds you. Most RERA slippage is missed quarterly updates, which a simple reminder system prevents — turning compliance into a routine task rather than a separate job.

What should a RERA audit trail retain, and for how long?

Communications, document versions, status and ownership changes, and booking and payment events — retained for the life of the project and beyond, since obligations and disputes extend past the sale, and exportable so it can be produced on request. Confirm specific retention requirements applicable to you with a professional.

Where should I start with RERA-compliant lead management?

Begin with the requirements checklist — tie bookings to registered projects, generate documents from booking data, keep a durable trail, and surface filing deadlines — then map your state’s specific forms and cadence on top. The pillar and requirements pages in this cluster walk through both.

See RERA documents from the booking record.

Published pricing, a 7-day free trial, and onboarding within 24 hours.