Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Social Starter at ₹15,000 per month and Growth Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.
Most CRM comparisons end up counting features. So count these. Nine stages from the first ad click to the final key, and sixty-plus modules underneath them — named, on this page, so you can check the claim rather than take it.
A generic CRM covers stages two to four. Sthan covers all nine.
These are real captures of the running product, not mockups. Figures are redacted where a buyer's name or number would otherwise be visible.
What sold, what stalled, and where the money is — answered before the first call.
Portals, ads, walk-ins, QR codes and broker submissions — one table, one owner each.
Tower by floor by unit, with time-bound holds so two people cannot sell the same flat.
Each confirmed deal with its milestone schedule, receipts and possession handover.
The chase list, the ageing buckets and the receipts — construction-linked money, tracked.
Channel mix, leaderboard and commission earned — the partner channel in one view.
Every report filtered by project and agent, each one exportable to Excel or PDF.
The same records in the pocket of whoever is standing at the site, on iOS and Android.
A builder's job does not end at a signed booking, so neither does the product. Here is each stage of the lifecycle with the modules that run it — named individually, because breadth that cannot be checked is just a number in a headline.
Campaigns are built against the projects and units already in the system, so the spend and the booking it produced end up in the same system instead of two.
A lead from a portal, a hoarding QR code and a walk-in all land in the same table, tagged with where they came from. Nothing sits in a salesperson’s phone.
The first reply goes out in seconds and the lead is already on the right person’s list. A buyer who enquires at 11pm gets an answer at 11pm.
Every call, every note, every stage change stays on the lead record. When a salesperson leaves, the history does not leave with them.
Check-in happens at the site on a phone, not from memory at the desk two days later. Unlogged visits are flagged rather than forgotten.
One live grid across every tower and every project. A hold expires on its own, so a blocked unit cannot quietly stay blocked for a month.
The unit changes state, the paperwork is generated from the booking, and the payment schedule exists from day one. Cancellations release the unit back to the grid.
Demands are raised against construction milestones, reminders escalate on their own, and the accounts team works a chase list instead of a spreadsheet.
In Indian real estate the booking is roughly halfway. The buyer keeps a portal through construction and the handover runs off a checklist.
These are not stages, because they never stop. They apply to a lead on day one and to a possession letter three years later.
A partner portal with PIN login, partner sign-up and approval, a commission rate per broker, commission accruing against the booking and its payments, a pay-commission action, broker statements, a leaderboard, channel mix and deal attribution.
RERA filing reminders, generated allotment letters, demand notes, receipts and possession letters, a document library, and an audit trail of every status, booking, payment and ownership change.
Dashboards, sales funnel by stage, bookings by project, collections ageing, inventory status, broker performance, source attribution and cost per lead, scheduled reports, and Excel or PDF export on every report.
Native iOS and Android apps, WhatsApp Business API two-way messaging with templates, role-based access control, your data kept separate from every other builder, an English, Hindi and Gujarati interface, Indian phone-number normalisation, and full data export.
A horizontal CRM will sell you contacts, a pipeline and an automation builder, then leave the rest of the job to you and an implementation partner. These seven are the rest of the job.
Sthan sells to one kind of business. Nothing in it is a real-estate template laid over a generic contact database — the unit, the tower, the booking and the demand are first-class records.
A live tower by floor by unit grid with available, held, booked, sold and blocked states, time-bound holds, price and cost sheets, and floor plans attached to the unit.
Channel partners sign up, get approved, and log in to their own portal. Commission is set per broker and accrues against the booking and its receipts, so a payout is a record you open.
Click-to-chat and missed-call capture create the lead. Two-way messaging on the WhatsApp Business API, with templates you control, carries the follow-ups and the payment reminders.
Filing reminders, plus allotment letters, demand notes, receipts and possession letters generated from the booking record, and an audit trail behind every change.
Payment schedules tied to construction milestones, with demand notes, tiered reminders, GST-compliant invoicing and an ageing view the accounts team works from.
Sthan Sales on iOS and Android — leads, site visits, the inventory grid and call logging for the people who work at the site rather than at a desk.
AI in Sthan is bounded by the same records the rest of the platform runs on. That constraint is the feature.
Real estate is sold standing in a half-built tower, not at a desk. The app is not a viewer — leads, site visits, the inventory grid, WhatsApp and call logging all write back to the same records.
You are handing Sthan your buyers' details, your inventory and your money. These are the four commitments that come with that — plainly, and without asterisks.
One platform, one price, published. No implementation partner, no nine-month rollout.