What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Guide · Pricing

Real estate CRM pricing comparison (India, 2026).

The number on the demo matters less than the model behind it. Here's how per-user, per-project, and flat pricing compare for Indian real estate developers — and the total cost of ownership the sticker price hides.

01The short answer

How is real estate CRM pricing structured in India?

Real estate CRM pricing in India comes in three models: per user (you pay for each login, so the bill rises with headcount), per project (you pay for each active project, regardless of team size), and flat (one fixed fee for unlimited use). Most horizontal CRMs are per-user; some vertical real-estate tools, including Sthan, price per project or flat. The model matters more than the headline rate, because real-estate sales teams flex with launches.

This page compares the models. For a deeper return-on-investment and transparency view of Sthan's own pricing specifically, see the pricing and ROI transparency guide — a companion with a different angle.

02Model vs team size

How the models behave as you grow

Per-user pricing rises as the team grows; a flat per-project plan stays level. The two cross once the team is large enough.small teamlarge team →monthly costPer-userFlat / per-project
Per-user cost climbs with every rep and seasonal closer; a flat or per-project plan holds level. The two cross once the team is large enough.

Per-user looks cheapest at small scale and gets expensive as you add people. Zoho CRM, for example, is free for up to three users, then ₹800–₹2,600 per user per month ↗ — a ten-person team on its mid tier is roughly ₹14,000 a month, and every launch-season closer you add raises it.

Per-project and flat hold level. Sthan publishes ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects and unlimited users — so a three-person team and a fifteen-person team running the same projects pay the same. The full per-user-versus-per-project maths is in our hidden-cost-of-per-user-pricing analysis.

03Total cost

The total cost the sticker hides

Whatever the model, the licence is only one line of the real bill. An honest comparison counts three more:

  • Setup and configuration. A horizontal CRM must be shaped into a real-estate tool before it's useful — that's your time or a partner's fee, excluded from the per-seat figure.
  • Integration. Connecting portals, WhatsApp, ad accounts and telephony can turn "just ₹1,200 a user" into add-on tiers or developer time.
  • Training and adoption. Every seat only returns value if it's used; a steep learning curve means weeks before a tele-caller is productive, and half-used seats are pure cost.

Quote-based vertical incumbents (PropFlo, DaeBuild, Sell.do) don't publish prices, so their real cost only appears after a sales conversation — another reason published, model-clear pricing is worth weighting in your comparison.

04FAQ

Real estate CRM pricing, answered.

How is real estate CRM pricing structured in India?

Three models: per user (you pay per login, so cost rises with headcount), per project (you pay per active project regardless of team size), and flat (one fixed fee for unlimited use). Most horizontal CRMs are per-user; some vertical real-estate tools, including Sthan, price per project or flat. The model matters more than the headline rate because real-estate teams flex with launches.

Is per-user or per-project pricing better for real estate developers?

It depends on team stability. For a tiny, fixed team, per-user can be cheapest (Zoho is even free for up to three users). For teams that grow and shrink with launches and seasonal closers, per-project or flat pricing is usually cheaper and more predictable, because the bill does not climb with every rep added. Sthan publishes a per-project and a flat option for exactly this reason.

What is the total cost of ownership of a real estate CRM?

The licence plus three hidden lines: setup and configuration (shaping a generic CRM into a real-estate tool), integration (connecting portals, WhatsApp, ad accounts and telephony), and training and adoption (seats only return value if used). A fair pricing comparison counts all four, not just the per-seat sticker.

Which real estate CRMs publish their pricing?

Among common options, Zoho publishes per-user pricing and Sthan publishes per-project and flat pricing. Several vertical incumbents — PropFlo, DaeBuild, Sell.do — are quote-based and do not publish figures, so their real cost only appears after a sales conversation. Published, model-clear pricing is worth weighting when you compare.

How much does Sthan cost compared to per-user CRMs?

Sthan charges per project — ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects and unlimited users — so the cost does not change with team size. A per-user CRM at, say, ₹1,400 per user is cheaper for a very small team but overtakes a flat plan as the team grows. Run your own team size and launch pattern through both before deciding.

Published prices accurate as of 8 June 2026; quote-based vendors do not publish figures. Verify current pricing with each vendor.

See published pricing, not a quote.

₹8,000 per project, or ₹25,000 flat for unlimited. 7-day free trial.

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