Real estate CRM pricing in India: a transparent guide to cost and ROI for builders
Most CRM pricing pages are built to start a sales conversation, not to answer a question. This guide does the opposite — what real-estate CRMs actually cost in India, why the pricing model matters more than the monthly figure, and how to calculate the return before signing anything.
The pricing landscape for Indian real-estate CRMs
In short: Indian real-estate CRMs are priced per user, per project, or flat, and the model matters more than the headline rate. Sthan publishes its pricing — ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects — and charges per project rather than per user, so the bill does not climb with your sales headcount. This guide focuses on cost transparency and how to calculate real ROI; for a side-by-side look at the pricing models themselves, see the real estate CRM pricing comparison.
Getting a straight price out of a CRM vendor is harder than it should be. Many pricing pages stop at "request a callback," and the ones that do publish numbers often bury the model that actually determines the bill. For a builder comparing options, the monthly figure matters less than the unit it is charged against.
Three pricing models dominate the Indian market.
Per-user pricing is the most common, inherited from general-purpose software. Horizontal CRMs — the generic tools not built for real estate — typically charge ₹500 to ₹2,500 per user per month. The headline looks small until it is multiplied by a sales team that grows and shrinks through the year.
Per-project pricing is used by CRMs built specifically for real estate. The charge is tied to the number of active projects a builder is selling, not the number of people logged in. Vertical real-estate CRMs commonly price between ₹15,000 and ₹50,000 per project per month. Sthan sits below that band, starting at ₹8,000 per project per month.
Flat enterprise pricing is the third model — a fixed monthly fee, often ₹2 lakh and upward, aimed at large developers with custom requirements.
The point is not which number is lowest in isolation. It is that per-user pricing was designed for software where headcount is stable and roughly equal to usage. Indian real-estate sales does not work that way. Sthan chose per-project pricing for a specific reason, explained in the next section.
Why per-user pricing hurts Indian builders
Real-estate sales in India is seasonal in a way that per-user pricing punishes.
Consider the launch-season problem. A builder might run an eight-person sales team through the quieter months, then scale to twenty-four or more reps for an October–November launch around the festival season, when buying intent peaks. Under per-user pricing, the CRM bill triples at precisely the moment marketing spend, inventory load, and site-visit volume are already at their highest. The tool meant to help close the launch becomes one more cost that scales against the builder.
Then there is the seasonal-contractor problem. Festival launches and NRI campaigns bring in temporary closers and tele-callers who work for a few weeks. Each one needs a login to be useful. Per-user pricing forces a choice between paying for short-term seats or leaving temporary staff outside the system, where their leads and conversations never get recorded.
There is also the phantom-user problem. Sales has high churn. Reps leave, but their seats often linger on the invoice for months, because nobody reconciles the licence count against the actual roster. Builders routinely pay for users who left two quarters ago.
Sthan charges per project, not per user. A sales team can be five reps in January and twenty-five in October and the bill does not move. Brokers, channel partners, tele-callers, and temporary launch staff can all be given access without a line-item conversation, because the price is anchored to the project being sold, not to the number of people selling it. The cost scales with the business, not with the org chart.
What Sthan costs and what is included
Sthan publishes two CRM plans. Both include the full product; they differ only in how many active projects they cover and how they are priced.
Per-Project
Best for 1–3 active projects, or piloting Sthan.
- ✓No per-user fees, at any number of projects
- ✓7-day free trial on the first project (card required, no charge during the trial)
- ✓Every feature, on every plan
Unlimited Bundle
Best for 4 or more active projects.
- ✓Unlimited active projects, billed month-to-month
- ✓₹2,40,000/year on annual billing — two months free
- ✓No per-user fees
The crossover is simple. At four active projects the per-project plan reaches ₹32,000 per month, so the ₹25,000 flat bundle is already cheaper, and every further project after that is free. Below four projects, the per-project plan is the lower cost.
Every plan includes the full CRM: lead capture from MagicBricks, 99acres, Housing.com, Facebook Lead Ads, Google Ads, walk-ins and broker referrals; a broker portal with PIN-based login and dedicated dashboards; a buyer portal with construction-progress tracking; RERA filings and document generation; WhatsApp Business API integration; GST-compliant invoicing; an English, Hindi and Gujarati interface; and Indian phone-number normalisation. The full feature walkthrough is on the product page, and the six-layer lead-to-booking engine is described on the package page.
- SMS sending fees — passed through at telecom rates, roughly ten paise per SMS.
- WhatsApp template fees — approved and charged through Meta directly.
- Custom integrations beyond the standard lead sources — quoted separately.
- GST at 18% applies on top of all plan prices.
Builders who also want their marketing run for them can add Sthan Growth Services, which are optional and separate from the CRM: Lead Capture Pro at ₹15,000 per month, and Marketing Concierge at ₹40,000 per month. These are marketing services, not CRM tiers, and are not required to use the product. The standard pricing page carries the current published numbers.
Calculating actual CRM ROI for a real-estate builder
The return on a CRM is not abstract. It reduces to one formula: additional bookings closed, multiplied by the average margin per booking, minus the cost of the CRM. Everything else is detail.
The mechanism behind those additional bookings is usually the same — fewer leads lost to follow-up gaps. In unmanaged Indian real-estate pipelines, 30 to 40 percent of leads leak, not because they were unqualified but because nobody followed up in time. Recovering even a fraction of that leakage pays for the software many times over. Three scenarios make this concrete. The numbers are typical industry patterns, not Sthan customer results.
- Sthan cost: ₹8,000 per month on the per-project plan, with a 7-day free trial on the first project.
- Lead leakage of 30 to 40 percent is normal without a system enforcing follow-up.
- Recovering just two leaked leads a month, at an average booking margin of ₹2 lakh, returns ₹4 lakh.
- Outcome: ₹8,000 spent against ₹4 lakh recovered — roughly a 50x return on the CRM cost.
- On the per-project plan, four projects cost ₹32,000 per month. The Unlimited Bundle at ₹25,000 flat is the better fit — the same product for ₹7,000 less each month, with every project beyond the fourth free.
- At this scale the broker portal alone tends to re-activate five to ten dormant brokers per project who were never properly engaged.
- A single broker-driven booking per quarter, at ₹3 lakh margin, is ₹12 lakh a year against a CRM spend of ₹3 lakh a year.
- Outcome: ₹3 lakh spent against ₹12 lakh gained — roughly a 4x return, before counting any leakage recovered on the direct sales team.
- On the per-project plan, eight projects would cost ₹64,000 per month. The Unlimited Bundle at ₹25,000 flat is dramatically lower — a saving of ₹39,000 every month, and ₹2,40,000 a year on annual billing.
- At this scale the return shifts from "what did the CRM directly close" to "what decisions did its data make possible." Project-level inventory ageing, rep-level conversion rates, and clear source attribution change where money goes.
- One example from common operating patterns: moving advertising budget off a project converting at 3 percent and onto one converting at 8 percent, on the strength of attribution data, recovers lakhs per month — a figure that dwarfs the CRM fee entirely.
- Outcome: at this scale the CRM cost is a rounding error against the decisions its reporting enables.
These are typical industry patterns, not Sthan customer case studies. Sthan publishes named customer ROI cases, with permission, separately.
Hidden costs in CRM pricing that builders miss
The monthly licence is rarely the whole bill. Five costs tend to surface only after a contract is signed.
Implementation and onboarding fees are often quoted separately, or not at all, in the first pricing conversation. A low monthly rate can carry a one-time setup charge that dwarfs several months of subscription.
Per-user scaling, again. As the second section described, per-user pricing quietly inflates through every launch-season hire, so the price agreed in a quiet quarter is not the price paid during the quarter that matters.
Data-export charges are the one that stings most. Some CRMs charge a builder to export the builder's own leads, bookings and payment records — which turns a switching decision into a literal fee and makes the data feel rented rather than owned.
Per-integration fees compound. A charge per connected source looks minor until it is multiplied across MagicBricks, 99acres, Housing.com, Facebook and Google, each billed as its own add-on.
Renewal repricing is the slow one. An attractive first-year rate that jumps at renewal is common, and the jump arrives after a year of data and habit have made leaving expensive.
Sthan's pricing page lists every fee a builder will pay. The per-project and bundle numbers above are complete: there are no implementation fees, no export fees, and no per-integration fees beyond what telecom providers charge for SMS and WhatsApp pass-through. On cancellation, the builder receives a full data export — the records belong to the builder, not to the software.
How to evaluate CRM pricing for your builder size
The right plan depends less on features than on scale. A practical way to choose:
One to three active projects, or piloting
Look for monthly contracts with no annual lock-in, a genuine trial, native lead capture from MagicBricks, 99acres and Housing.com, and a clear path from inquiry to booking. Avoid anything that demands an annual commitment before the first project has proven out. Sthan's per-project plan at ₹8,000 per project, with a 7-day free trial on the first project, fits this segment.
Four or more active projects
Flat, unlimited-project pricing becomes essential, because per-project costs now exceed it. Look for a broker portal that brokers will actually log into rather than a glorified spreadsheet, a buyer portal for post-booking engagement, and RERA filings and document generation. Sthan's Unlimited Bundle at ₹25,000 per month flat fits here, with annual billing saving two months.
Ten or more active projects
Reporting depth matters most at this scale — conversion and inventory data at project, source and rep granularity, so leadership can see which campaigns and which people are actually selling. The Unlimited Bundle still covers any number of projects at the same flat price; builders who also want their campaigns managed can add Growth Services.
Twenty or more projects, or multi-state operations
Custom enterprise pricing, with custom integrations and dedicated support arrangements, may serve better than standard SaaS plans. This is not on the standard pricing page; the right step is a direct conversation with the team.
For most builders the decision is quick: count active projects, apply the crossover at four, and check the published price against this guide. The pricing page has the standard plans; for anything outside them, talk to the team.
Frequently asked questions
How much does a real estate CRM cost in India?
Indian real-estate CRM pricing spans three models. Horizontal, general-purpose CRMs charge ₹500 to ₹2,500 per user per month. Purpose-built real-estate CRMs charge per project, commonly ₹15,000 to ₹50,000 per project per month, with Sthan starting lower at ₹8,000 per project. Enterprise platforms run a flat ₹2 lakh per month and upward. Sthan also offers an Unlimited Bundle at ₹25,000 per month flat for builders running four or more active projects.
What is per-project pricing vs per-user pricing?
Per-user pricing charges for every person with a login, so the bill rises and falls with sales headcount. Per-project pricing charges for each active project being sold, regardless of team size. For real estate, where sales teams expand sharply during launch season and shrink afterwards, per-project pricing keeps costs predictable. Sthan uses per-project pricing precisely so that adding reps, brokers or temporary launch staff never changes the monthly cost.
Does Sthan offer a free trial?
Yes. Sthan offers a 7-day free trial on your first project. A card is required to start the trial, but there is no charge during the seven days, and onboarding is completed within 24 hours of signup, so the trial is spent using the product rather than waiting for setup. Builders who want to discuss a longer evaluation or a specific pilot arrangement can reach the team on WhatsApp at +91 98791 60693 or at hello@sthan.org.
What is the difference between Sthan's per-project plan and the ₹25,000 Unlimited Bundle?
The per-project plan is ₹8,000 per active project per month and is cheapest for one to three projects. The Unlimited Bundle is ₹25,000 per month flat for any number of projects. The crossover is at four projects: four projects on the per-project plan cost ₹32,000, so the bundle is already ₹7,000 cheaper and every further project is free. Below four projects, per-project costs less; at four or more, the bundle wins.
Are there any hidden fees in Sthan's pricing?
No. There are no implementation fees, no onboarding charges, and no fees to export your own data. The only pass-through costs are telecom charges set by providers, not by Sthan: roughly ten paise per SMS, and WhatsApp Business API templates approved through Meta directly. Custom integrations beyond the standard lead sources are quoted separately and never added silently. GST at 18 percent applies on top of the published plan prices.
How does Sthan pricing compare to horizontal CRMs like generic SaaS tools?
Generic, horizontal CRMs charge per user, typically ₹500 to ₹2,500 per person per month, and are not built for real estate, so booking workflows, RERA filings, broker portals and portal lead capture have to be bolted on. Sthan charges per project, or a flat unlimited rate, includes those real-estate workflows as standard, and does not raise the bill when the sales team grows. For a launch-season team, per-project pricing is usually far cheaper than per-user.
Can Sthan handle 10+ active projects?
Yes. The Unlimited Bundle covers any number of active projects at ₹25,000 per month flat, so a builder running ten, twenty or more projects pays the same monthly price as one running four. Reporting works at project, source and rep granularity at any scale. Builders running twenty or more projects, or operating across several states, can also discuss custom enterprise arrangements that sit outside the standard plans.
What happens to my pricing when I add a new project?
On the per-project plan, each additional active project adds ₹8,000 per month. Once a builder reaches four projects, the per-project total of ₹32,000 exceeds the ₹25,000 Unlimited Bundle, so moving to the bundle lowers the bill and makes every further project free. There is no penalty for adding projects mid-cycle and no renegotiation — the published prices are the prices.
These answers focus on pricing. For questions on data isolation, integrations, RERA and GST, see the full FAQ.
Find out exactly what Sthan would cost for your builder
Book a demo and Sthan will send a project-specific pricing sheet within 24 hours, customised for your project count, sales-team size and current toolset. No sales call is required before the pricing sheet arrives. You can also reach the team by email at hello@sthan.org or by phone — the contact page lists every option.