What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Guide · Comparison

DaeBuild vs Sthan: an honest comparison for Indian real-estate developers.

Two Ahmedabad-built CRMs for Indian builders with deep, overlapping feature sets — one a long-running incumbent, one a newer, price-transparent product. Here's where each one wins, where they tie, and how to decide.

DaeBuild or Sthan — which should you choose?

Both DaeBuild and Sthan are real-estate-specific CRMs built in Ahmedabad for Indian developers, and both cover the builder journey end to end — pre-sales lead handling through post-sales bookings, payment demands, and RERA documents. The honest short version: DaeBuild is the long-running incumbent with a deep, mature post-sales feature set, while Sthan is the newer, lighter, price-transparent product built for builders who want published pricing and to be live in a day.

If you want maximum post-sales and accounting depth from an established vendor and are comfortable with quote-based, one-time-style pricing, DaeBuild is a serious option. If you want published per-project pricing, a WhatsApp-first modern interface, 24-hour onboarding, and bundled marketing services, Sthan is built for you.

What is DaeBuild, and who is it for?

DaeBuild markets itself as a "Real Estate CRM Software India for Pre-Sales and Post-Sales," available cloud-based and on-premises, with a Builder app and a Property Buyer app for Android and iOS . It is an established product — the site cites "14+ years of real estate CRM expertise," "200+ real estate developers," and "100,000+ units" managed across India and Africa — from an Ahmedabad company whose parent, Daemon, dates to 1998 .

Its strength is builder-journey depth. Pre-sales covers lead capture from social and portals (Housing, MagicBricks, 99acres), automatic lead distribution, nurturing, site-visit scheduling, an AI agent and auto-dialer, and pipeline tracking . Post-sales is where it goes deep: unit inventory, block and book units, customer sales accounts, payment schedules and reminders, auto-invoicing and receipts, and cash-flow statements . Its document module generates agreements for sale, sale deeds, booking, allotment and possession letters, and bank and customer payment demands, with "RERA compliant documents with real time computing" .

The practical read: DaeBuild is for developers who want deep, established post-sales and accounting machinery and are willing to invest in setup to get it.

What is Sthan, and who is it for?

Sthan is a modern CRM for Indian real-estate developers covering the full lead-to-possession lifecycle — lead capture, sales pipeline, site visits, bookings, RERA document generation, and construction-linked collections — in one workspace. Like DaeBuild, it is built in Ahmedabad with Gujarat RERA as a first-class concern; unlike DaeBuild, it is a newer, cloud-only product aimed at builders running roughly one to five active projects.

What defines Sthan is its commercial model. It publishes its prices — ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects — charges per project rather than per user, bills month-to-month with no lock-in, completes onboarding within 24 hours, and bundles optional marketing services. The reasoning is in the pricing and ROI transparency guide.

How do they compare on pricing?

DaeBuild does not publish standard pricing on its own site; software directories list it on request . The third-party figures that exist conflict: Capterra lists a $2,500 one-time fee with no free trial, while GetApp lists a ₹2,500 one-time fee and says a free trial is available . Because those sources disagree on both currency and trial, we won't treat any of them as DaeBuild's real price — it's quote-based in practice.

Sthan, by contrast, publishes both plans in rupees and offers a 7-day free trial on the first project with no annual lock-in. For the full breakdown, see the pricing and ROI guide.

What does DaeBuild do better?

DaeBuild is the deeper, more established platform, and for the right builder that matters:

  • Post-sales and accounting depth. Unit inventory, block-and-book, customer sales accounts, payment schedules and reminders, auto-invoicing, receipts, and cash-flow statements make up a more developed post-booking and finance toolset than most young CRMs carry.
  • Document breadth. Agreements for sale, sale deeds, booking, allotment and possession letters, and bank and customer demand letters, generated with real-time computing .
  • Incumbency. "14+ years" in the category and a parent company operating since 1998 , with reviewers rating it 4.4/5 on SoftwareSuggest and a 100% likelihood-to-recommend on a small sample .
  • Deployment choice and a broker app. Cloud or on-premises, plus broker management with a self-serving mobile app — options some developers specifically need.

If deep post-sales machinery from an established vendor is your priority, DaeBuild is a strong candidate and deserves to be weighed on that depth.

What does Sthan do better?

  • Price transparency. Sthan publishes both plans in rupees; DaeBuild is quote-based, and the only public figures conflict across directories . One Capterra reviewer also flagged pricing as "a bit high in rate for the full version" .
  • Per-project, not quote-and-negotiate. A predictable monthly figure that doesn't move with headcount, versus a sales conversation per deployment.
  • Speed to live. Onboarding within 24 hours, where DaeBuild reviewers note "the learning curve for new users" and cases that required customisation .
  • WhatsApp-first, modern interface. Sthan is cloud-only and built WhatsApp-first; an older Capterra review of DaeBuild noted it was "not yet mobile friendly" (a 2019 review, so treat as dated — but the contrast in design era is real).
  • Bundled marketing. Optional Growth Services run the marketing that feeds the CRM — see marketing automation and drip campaigns.

Sthan trades some of DaeBuild's post-sales depth for transparency, speed, and a lighter, more modern system.

Where are DaeBuild and Sthan roughly even?

On the core real-estate workflow, the two are closer than the gap in vintage suggests. Both are purpose-built for Indian real estate rather than adapted from generic CRMs; both are Ahmedabad-built with Gujarat RERA in mind; both capture leads from the major portals; both run pre-sales pipeline and post-sales booking, payment demands, and RERA document generation . For a single-team builder evaluating day-to-day lead-to-booking-to-collection mechanics, the genuine divergence is commercial model, onboarding speed, and interface modernity — not whether either can run a property sale end to end.

Which one is right for your business?

Decide on the axes where they actually differ:

  • Pick DaeBuild if you want the deepest post-sales and accounting machinery from a long-established vendor, you may need an on-premises option, and you're prepared to invest in setup and configuration.
  • Pick Sthan if you want published per-project pricing and no lock-in, a WhatsApp-first modern interface, to be live this week rather than next quarter, and marketing services bundled with the CRM.

Score both against the same criteria. The framework for evaluating a real estate CRM in India gives you a buyer-first rubric to hold any CRM to, DaeBuild and Sthan included.

DaeBuild vs Sthan, answered.

Is DaeBuild or Sthan a better real-estate CRM for Indian developers?

Both are Ahmedabad-built, real-estate-specific CRMs covering the full builder journey. DaeBuild is the long-running incumbent with deep post-sales and accounting machinery (inventory, payment schedules, auto-invoicing, RERA document generation) and an optional on-premises deployment. Sthan is the newer, lighter, cloud-only product with published per-project pricing, a WhatsApp-first interface, 24-hour onboarding, and bundled marketing. The better choice depends on whether post-sales depth or pricing transparency and speed matter more.

How much does DaeBuild cost compared to Sthan?

DaeBuild does not publish standard pricing on its own site; it is quote-based, and third-party listings conflict — Capterra shows a $2,500 one-time fee with no free trial, while GetApp shows a ₹2,500 one-time fee with a free trial available. Because those disagree on currency and trial, there is no reliable public figure. Sthan publishes both plans: ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects, with a 7-day free trial and no per-user fees.

What is DaeBuild’s strongest feature?

Its post-sales depth. DaeBuild covers unit inventory, block-and-book, customer sales accounts, payment schedules and reminders, auto-invoicing and receipts, and cash-flow statements, plus document generation for agreements, sale deeds, booking/allotment/possession letters, and bank and customer demand letters with real-time computing — a more developed post-booking and finance toolset than most young CRMs carry, backed by 14+ years in the category.

Is Sthan a real alternative to DaeBuild?

Yes. Sthan covers the same end-to-end builder journey — lead capture, pipeline, site visits, bookings, RERA documents, and construction-linked collections — and both are built in Ahmedabad with Gujarat RERA in mind. Sthan differentiates on published pricing, a WhatsApp-first modern interface, faster onboarding, and bundled marketing, while DaeBuild offers deeper post-sales machinery and an on-premises option.

Does DaeBuild generate RERA-compliant documents?

Yes — DaeBuild’s own site states it generates RERA-compliant documents with real-time computing, alongside agreements for sale, sale deeds, and booking, allotment and possession letters. Sthan also generates RERA documents as part of its lead-to-possession workflow, with Gujarat RERA as a first-class concern.

Based on publicly available information as of 8 June 2026; readers should verify with DaeBuild directly.

See what Sthan would do on your projects.

Published pricing, a 7-day free trial, and onboarding within 24 hours.