What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Glossary

What is the WhatsApp Business API?

A plain-language definition, how it differs from the WhatsApp apps you already know, and what real estate developers use it for.

glossary whatsapp-business-api
01Definition

WhatsApp Business API, defined

The WhatsApp Business API (part of the WhatsApp Business Platform) is Meta's programmatic interface that lets a business message customers on WhatsApp at scale — typically from a CRM or other software, rather than by hand. Meta's Cloud API is hosted by Meta and lets businesses "programmatically message" users, sending everything from simple text to rich, interactive messages ↗.

02Not the apps

How it differs from the WhatsApp apps

It is distinct from the consumer WhatsApp app and the WhatsApp Business app, both of which are for one-to-one chat on a phone. The API is for software-driven messaging at scale: approved templates, automated routing, and integration with your systems. A business can even connect an existing WhatsApp Business app number to the Cloud API↗. Because it's programmatic, it comes with Meta's rules — approved templates, a 24-hour service window, and required opt-in — covered in the WhatsApp Business API for real estate sales guide.

03Use cases

Real estate use cases

  • Instant lead response — an approved template within seconds of an enquiry.
  • Site-visit confirmations — map, time, and associate details, sent automatically.
  • Payment reminders — milestone demand notices to buyers under construction.
  • Possession updates — monthly progress with construction photos.
  • Broadcast offers — opted-in marketing templates, within Meta's limits.

For the related term, see what is lead-to-possession.

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