What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Guide · Pillar

WhatsApp Business API for real estate sales: the complete guide.

WhatsApp is where Indian buyers actually reply. Here's what the WhatsApp Business API unlocks for real estate sales, the Meta rules that govern it — templates, the 24-hour window, opt-in — and how a clean lead flow is wired.

01The short answer

What does the WhatsApp Business API unlock for real estate?

The WhatsApp Business API lets a real estate developer message buyers programmatically from their CRM at scale — sending approved templates for instant lead responses, site- visit confirmations, payment reminders and possession updates, routing inbound replies to the right sales associate, and keeping the whole conversation on the record. It is the Meta-hosted Cloud API, distinct from the consumer WhatsApp app and the WhatsApp Business app, built for businesses to "programmatically message" users at scale ↗.

For Indian real estate, where buyers reply on WhatsApp far more readily than to a call or email, that turns the channel from an ad-hoc personal chat into a governed, automated part of the sales process — which is exactly what a CRM integration is for.

02The rules

Templates, the 24-hour window, and opt-in

Three Meta rules shape everything you can do, and understanding them prevents most disappointment:

  • The 24-hour service window. Within 24 hours of a user's message you can send free-form replies; once that window closes, template messages are the only message type you can send ↗. So business-initiated outreach — a follow-up two days later — must be a template.
  • Approved templates. A template must have a status of APPROVED before it can be sent; templates are automatically reviewed on creation or edit ↗. Each is categorised as Marketing, Utility, or Authentication ↗.
  • Opt-in. Businesses must obtain a user's opt-in before sending template messages, with the opt-in making clear the business's name and intent↗. You can't simply blast a purchased list.

In practice: capture opt-in at the point of enquiry, keep utility templates (visit confirmations, payment reminders) tight and useful, and treat marketing broadcasts as a category Meta governs more strictly.

03Approval realities

Meta's approval and limits — set expectations

The API is powerful but gated, and a sales team should plan around the limits rather than be surprised by them:

  • Messaging limits scale with quality. A new business phone number is limited to 250 delivered business-initiated messages in a moving 24-hour period by default, and scales up (the next tier is 1,000) as you send to unique users with high-quality templates ↗. You earn volume; you don't start with it.
  • Quality rating can pull limits down. If a number's quality rating is flagged, its messaging limit is decreased a level ↗. Spammy broadcasts cost you reach.
  • Pricing is per delivered message. Effective 1 July 2025, Meta charges per delivered template message, with rates varying by the template's category and the recipient's country code; non-template messages are free ↗. India- specific rupee rates change periodically and should be confirmed on Meta's live pricing page before you budget.

The takeaway: WhatsApp at scale rewards relevance. Useful, opted-in, well-categorised messages keep your quality rating high, your limits rising, and your cost down.

04The flow

How the lead flow is wired

An inbound buyer message, Meta Lead Ad, or website form arrives at the WhatsApp Business API, is auto-routed and assigned to a sales associate, and is recorded against the CRM.Buyer message,Meta Lead Ad,website formWhatsAppBusiness APIAuto-route& assignSalesassociateCRMrecord
An inbound message or lead-ad submission hits the API, is auto-routed and assigned, and lands on the CRM record — the whole conversation captured.

When a buyer messages, submits a Meta Lead Ad, or fills a website form, the API receives it, an approved template fires the instant first response, the lead is auto-assigned to the right associate, and the thread is recorded on the CRM — so the conversation that kept the lead warm is also the audit trail. This is the WhatsApp layer of the broader lead-to-possession workflow and the engine behind marketing automation and drip campaigns.

05Go deeper

Related reading

06FAQ

WhatsApp Business API for real estate, answered.

What is the WhatsApp Business API used for in real estate?

It lets a real estate developer message buyers programmatically from their CRM at scale — sending approved templates for instant lead responses, site-visit confirmations, payment reminders and possession updates, routing inbound replies to the right sales associate, and keeping the conversation on the record. It is the Meta-hosted Cloud API, distinct from the consumer WhatsApp app and the WhatsApp Business app.

Do I need approved templates to message buyers on WhatsApp?

For business-initiated messages, yes. Within 24 hours of a user’s message you can send free-form replies; once that window closes, an approved message template is the only message type you can send. Templates are auto-reviewed by Meta and must be APPROVED before sending, and are categorised as Marketing, Utility, or Authentication.

Can I send WhatsApp marketing messages to a purchased list?

No. Meta requires user opt-in before you send template messages, and the opt-in must make clear the business’s name and intent. You capture opt-in at the point of enquiry; you cannot blast a purchased list. Marketing-category templates are also governed more strictly than utility ones.

How much does the WhatsApp Business API cost?

Effective 1 July 2025, Meta charges per delivered template message, with rates varying by the template’s category (Marketing, Utility, Authentication) and the recipient’s country code; non-template messages are free. India-specific rupee rates change periodically and should be confirmed on Meta’s live pricing page before budgeting.

Why can’t a new WhatsApp number send unlimited messages?

Messaging limits scale with quality. A new business phone number is limited to 250 delivered business-initiated messages in a moving 24-hour period by default and scales up (next tier 1,000) as you send to unique users with high-quality templates. A flagged quality rating pulls the limit back down — so relevance, not volume, is what unlocks reach.

Based on Meta's WhatsApp Business Platform documentation as of 8 June 2026; Meta's rules and pricing change — verify current details in the official developer docs.

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