What is Sthan?

Sthan is a modern customer relationship management (CRM) platform purpose-built for real estate developers, bundled with a complete lead-to-booking automation system. It covers six layers end-to-end: (1) Lead capture from Meta Lead Ads, Google Search Ads, project landing pages, website forms, WhatsApp click-to-chat, missed-call capture, and property portals including MagicBricks, 99acres, and Housing.com; (2) Instant response automation that fires WhatsApp, email, and SMS within 10 seconds of a lead arriving; (3) Lead qualification via chatbots, smart forms, and call automation based on budget, property type, location, timeline, and loan requirement; (4) A 15-day automated follow-up drip across WhatsApp, email, and retargeting; (5) Sales team automation with auto-assignment, no-response escalations, and site-visit scheduling; and (6) A reporting dashboard covering leads by source, cost per lead, qualified leads, site visits, conversion ratio, and ad spend versus inquiries. Sthan replaces the common patchwork of Excel, WhatsApp groups, and legacy CRMs such as DaeBuild, Sell.Do, and generic Zoho setups. Pricing is ₹8,000 per month per active project, or a flat ₹25,000 per month for unlimited active projects (₹2,40,000 per year on annual billing), with no per-user fees. Optional Sthan Growth Services for managed marketing are separate: Lead Capture Pro at ₹15,000 per month and Marketing Concierge at ₹40,000 per month. 7-day free trial on the first project, no lock-in.

Guide · Features

Lead management automation features for real estate developers.

The features that actually move the needle, and the use case for each — so you can tell the capabilities that matter for an Indian real estate developer from the ones that just demo well.

01The short answer

What does lead management automation cover?

Lead management automation covers the repeatable steps between a lead arriving and a salesperson having a useful conversation: capturing the lead, responding instantly, routing it to the right person, nurturing it with timed follow-ups, scheduling the site visit, scoring intent, and attributing the source. Automating these removes the steps that must be instant or never-forgotten from human memory. They are the building blocks of the lead-to-possession workflow.

02The features

The features, and what each is for

  • Multi-source capture. Auto-import from Meta and Google ads, portals (MagicBricks, 99acres, Housing.com), website forms, WhatsApp, and missed-call IVR into one inbox. Use case: no lead dies in a portal dashboard nobody checks.
  • Instant auto-response. An approved WhatsApp template fires within seconds, any hour. Use case: the buyer who enquired about four flats hears from you first — see the WhatsApp Business API guide.
  • Routing and assignment. Rules send each lead to the right associate by source, project, budget, or city. Use case: the right person picks up, with full context, instead of leads piling up unassigned.
  • Follow-up cadence. A timed drip of reminders and messages keeps a lead warm without anyone remembering to chase. Use case: the lead that goes quiet for a week still gets a nudge on day four.
  • Site-visit scheduling. Book the visit and auto-send a WhatsApp confirmation with map and time. Use case: fewer no-shows, and the outcome logged back on the lead.
  • Lead scoring and qualification. Rank leads by intent so the team works the hottest first. Use case: a small team spends its hours where they'll convert.
  • Source attribution and reporting. Tie every booking back to its channel and campaign. Use case: you can finally say which spend produced bookings and which burned cash.
03Go deeper

Where these fit

04FAQ

Lead automation features, answered.

What are the key lead management automation features for real estate developers?

Multi-source lead capture (ads, portals, forms, WhatsApp, missed-call IVR into one inbox), instant auto-response, routing and assignment by source/project/budget, timed follow-up cadence, site-visit scheduling with confirmations, lead scoring and qualification, and source attribution and reporting. Together they automate the repeatable steps between a lead arriving and a salesperson having a useful conversation.

Which lead automation feature matters most?

Instant auto-response, closely followed by reliable capture. In Indian real estate, the buyer who enquires usually enquires about several properties at once, so the developer who responds first frames the comparison. But instant response only works if capture is solid — every source feeding one inbox automatically — so the two go together.

Do these features replace the sales team?

No. Automation removes the steps that must be instant or never-forgotten from human memory — capture, first response, routing, reminders — and reserves the team for the conversations that need judgement. A developer running 200 leads a month and one running 2,000 use the same features; the automation just keeps people focused on the buyers worth talking to.

How does lead scoring help a small real estate team?

Lead scoring ranks leads by intent so a small team works the hottest first rather than top-to-bottom. With limited hours, that focus is the difference between converting the serious buyers and spreading attention thin across everyone — it directs effort to where it will actually produce bookings.

See these features on your pipeline.

Published pricing, a 7-day free trial, and onboarding within 24 hours.

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