Sell.do vs Sthan: an honest comparison for Indian real-estate developers.

Sell.do is an integrated, real-estate-specific CRM for developers, brokers, and channel partners, with sales and marketing automation as its core. On software directories it carries a strong reputation — a 4.7 out of 5 rating across 134 reviews^↗ — and reviewers skew toward small real-estate businesses, with about 82% from small companies and 84% from real estate ^↗.

Its feature set is mature: lead capture across portals, lead and pipeline management, workflow automation for email and SMS, automated call connect and call logging, site-visit and follow-up notifications, customisable reporting dashboards, and 20-plus integrations across ads, messaging, and telephony ^↗. Sell.do also markets AI-assisted features in its own materials, including call analysis and an AI voice agent.

Sell.do is an established incumbent: by its own account it was founded in 2011, with well over a decade in the category, 1,000-plus brands, and tens of millions of leads managed. The practical read: it is positioned for builders who want a deep, established platform and have the time and team to adopt it.

Sthan is a modern CRM for Indian real-estate developers covering the full lead-to-possession lifecycle — lead capture, sales pipeline, site visits, bookings, RERA document generation, and construction-linked collections — in one workspace. It is built for builders running roughly one to five active projects: the segment that enterprise platforms price out or out-implement.

What defines Sthan is its commercial model, not just its feature list. It publishes its prices — ₹8,000 per active project per month, or ₹25,000 per month flat for unlimited projects — charges per project rather than per user, bills month-to-month with no lock-in, completes onboarding within 24 hours, and bundles optional marketing services on top of the CRM. The full reasoning behind that model is in the pricing and ROI transparency guide.

This is the clearest difference. Sthan publishes its pricing; Sell.do does not. Sell.do runs a quote-on-request, sales-led model typical of enterprise real-estate CRMs, and the public figure that exists — around $34.99 per user per month, with no free trial and no free version ^↗ — comes from a third-party directory rather than Sell.do directly. Sell.do itself uses a quote-on-request pricing model typical of vertical real-estate CRMs, and does not publish specific plan figures.

The structural difference matters more than the headline number: Sell.do charges per user, Sthan charges per project. Per-user pricing rises and falls with your sales headcount, which punishes the launch-season hiring and seasonal contractors typical of Indian real-estate sales. Per-project pricing stays flat whether your team is five reps or twenty-five.

Sthan also offers a 7-day free trial on the first project and no annual lock-in. For a like-for-like cost-and-ROI breakdown, the pricing and ROI guide works through the per-user-versus-per-project maths in detail.

Sell.do is the more mature, deeper platform, and for the right builder that matters:

• Enterprise depth and incumbency. Founded in 2011, with 1,000-plus brands by its own account, it's a battle-tested product with a developed partner and support ecosystem.
• AI features. AI-assisted call features, including call analysis and an AI voice agent, are capabilities Sthan does not currently offer.
• Integration breadth. 20-plus integrations across ads, messaging, and telephony ^↗ — a wider catalogue than Sthan's current set.
• Support and training. Dedicated live chat, phone, knowledge base, and structured onboarding draw consistent praise in reviews ^↗.

If you're a larger developer who needs that depth and has the team to adopt it, Sell.do is a serious option — and an honest evaluation should weigh it on those strengths.

• Price transparency. Sthan publishes both plans in rupees; Sell.do requires a sales conversation to get a number.
• Per-project, not per-user. Your bill doesn't move when you hire a launch-season team or bring on temporary closers and brokers.
• Speed to live. Onboarding within 24 hours versus the longer, steeper setup that Sell.do reviewers describe — "the learning curve is steep, and the setup process is confusing for new users" ^↗.
• No lock-in. Month-to-month billing and an easy export, rather than an annual enterprise contract.
• Bundled marketing. Optional Growth Services run the marketing that feeds the CRM — see marketing automation and drip campaigns.

In short, Sthan trades enterprise depth for transparency, speed, and a pricing model that fits how Indian builders in the one-to-five-project range actually staff and sell.

On the core real-estate workflow, the two are closer than the marketing on either side suggests. Both are purpose-built for Indian real estate rather than adapted from generic CRMs; both handle lead capture from the portals, pipeline and lead management, site-visit scheduling, follow-up automation, and reporting; and both are RERA-aware. For a single-team builder evaluating day-to-day lead-to-booking mechanics, the difference there is one of polish and depth, not capability category. Where they genuinely diverge is commercial model, onboarding speed, enterprise depth, and AI — not whether they can run a property sale.

Choose against your own situation, not the loudest demo. A simple way to decide:

• Pick Sell.do if you're a mid-to-large developer or enterprise brokerage, you want maximum feature depth and AI call analysis, integration breadth matters, and you have the team and timeline to run a longer implementation.
• Pick Sthan if you run roughly one to five projects, you want published pricing and no lock-in, you need to be live this week rather than next quarter, your sales team sizes up and down with launches, and you'd value marketing services bundled with the CRM.

Whichever way you lean, score both against the same criteria rather than the one that set the test. The framework for evaluating a real estate CRM in India gives you a buyer-first rubric — portfolio handling, sales channels, RERA, Indian operations, workflow scope, and pricing — to hold any CRM to, Sthan and Sell.do included.